Extra Shot | Update on Coffee Consumer Behavior Ep. 16
Show notes
Takeaways
- 59% of coffee drinkers changed at least one coffee buying behavior.
- Overall daily coffee consumption remains steady at 66%.
- Specialty coffee consumption increased from 55% to 58%.
- Daily use of espresso machines at home increased from 10% to 13%.
- Convenience often outweighs quality in coffee preparation.
- 29% reported their financial situation worsened over the last six months.
- 37% of Americans are dining out less frequently.
- Diners are looking to spend less money when eating out.
- Coffee drinkers are reducing purchases from cafes and restaurants.
- Coffee roasters can adapt to changing consumer preferences.
Part of The Covoya Coffee Podcasting Network