Joanna Wiebe – Copywriting & Marketing
- Épisodes
- 222
- Parution
- quotidienne
- Dernier épisode
- 11 Nov 2026
À propos du podcast
I help people write, think, and communicate with clarity and impact.I’m Joanna Wiebe, author of The Copyselling System and the original conversion copywriter. I’ve trained over 70,000 professionals and advised brands like Shopify, Intuit, Canva and Bitly to communicate more effectively and convert more customers.On this channel, you’ll learn how to craft messages that move people - whether you’re writing, speaking, building brands or leading teams.Links:Pre-order my book: https://copyhkr.com/book-preorderDM me "Mentor" for mentorship: https://www.instagram.com/therealjoannawiebeEngage my team: https://www.copyhackers.comConnect on LinkedIn: https://www.linkedin.com/in/jwiebe/Master messaging fast: https://copyhackers.com/copy-school-by-copyhackers/ Unofficial fan audio feed — not affiliated with or endorsed by the original creator. All content belongs to its respective owner.
Épisodes 222
How To Attract Higher Paying Clients (It’s Not Your Work)
Get the free Backend Offers Workbook and walkthrough: https://thebigsmall.co/backend-offers?utm_source=youtube&utm_campaign=xP9hq835N7oBook a call to fix what's busted in your selling and revenue-gen process …
Notes de l’épisode
Get the free Backend Offers Workbook and walkthrough: https://thebigsmall.co/backend-offers?utm_source=youtube&utm_campaign=xP9hq835N7o
Book a call to fix what's busted in your selling and revenue-gen process: https://thebigsmall.co/#book
Learn how to draw a client money map: https://youtu.be/bV7SUb2MbqE
I'm breaking down how to attract higher paying clients and charge 10x more for the same service, because what keeps your prices low has nothing to do with how good your work is.
I'm walking you through all 13 steps, from figuring out whether a client can actually afford you and finding the one person who can sign off, to making a promise nobody else in your space is comfortable making and finally charging more.
I'm also covering how to stop cold pitching, run workshops, do podcasts in person and use YouTube so higher paying clients come to you. Before you raise your prices, watch this.
Chapters:
0:00 Intro
0:41 Step 1
3:03 Step 2
4:33 Step 3
7:20 Step 4
9:04 Step 5
10:43 Step 6
12:35 Step 7
13:50 Step 8
15:35 Step 9
17:18 Step 10
20:04 Step 11
22:06 Step 12
23:41 Step 13Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Make an Offer So Good Clients Feel Stupid Saying No
Get the free Backend Offers Workbook and walkthrough: https://thebigsmall.co/backend-offers?utm_source=youtube&utm_campaign=bV7SUb2MbqEBook a call to fix what's busted in your selling and revenue-gen process …
Notes de l’épisode
Get the free Backend Offers Workbook and walkthrough: https://thebigsmall.co/backend-offers?utm_source=youtube&utm_campaign=bV7SUb2MbqE
Book a call to fix what's busted in your selling and revenue-gen process: https://thebigsmall.co/#book
I'm showing you how to make an offer so good clients feel stupid saying no, using the exact 15-step method I teach every founder I coach. I've landed clients like Canva and Shopify and taught over 70,000 marketers how to sell.
I'm walking you through how to figure out whether you're selling leads, revenue or celebrity, how to draw a client money map, and how to turn it into front end offers with a promise and a number on it.
Then I'm breaking down the back end offers and retainers you sell once a client is already paying you, which is where the real money is, so your offer sells like crazy instead of getting copied and pasted to every customer.
Chapters:
0:00 Intro
1:37 Step 1
2:43 Step 2
4:30 Step 3
7:15 Step 4
9:35 Step 5
12:33 Step 6
15:15 Step 7
18:05 Step 8
19:22 Step 9
24:32 Step 10
27:10 Step 11
31:05 Step 12
34:44 Step 13
37:40 Step 14
39:43 Step 15Learn more about your ad choices. Visit megaphone.fm/adchoices
25 Years of Copywriting Advice in 25 Minutes
Get c-r-a-z-y good at this stuff in Copy School, the complete A to Z of actually writing copy that converts… so you can stop letting AI mess your sales copy up: https://cs.copyhackers.com/ 10,000 people have …
Notes de l’épisode
Get c-r-a-z-y good at this stuff in Copy School, the complete A to Z of actually writing copy that converts… so you can stop letting AI mess your sales copy up:
https://cs.copyhackers.com/
10,000 people have taken Copy School to build mad skills that go well beyond the 25 strong copywriting principles we’re covering in this video, including:
- **Hook with a benefit or a problem.** Skip the warm-up.
- **Write headlines in the first person.** “I finally stopped losing clients” beats “Stop losing clients.”
- **Mine your customers’ exact words.** Their language sells better than yours.
- **Frame the bigger problem.** Show the stakes behind the surface issue.
- **Remove blame.** Make the fix feel easy, not embarrassing.
- **Prove claims with structure.** Evidence beats adjectives.
- **Turn boring features into bold guarantees.** Take the plain spec and make the promise impossible to ignore.
- **Use formulas to dial up power.** Here’s the promised post: https://copyhackers.com/2015/10/copywriting-formula/
Plus the rest of the craft: matching hooks to frameworks, assembling copy from VOC, moving prospects through awareness stages, and getting a little sweaty. Lead with the list and offer before you touch the copy.
Business gets easier when you an craft killer messages and copy.
If you would really, really, really love to sell more at scale, you needed Copy School yesterday but can get it right now: https://cs.copyhackers.com/
If you simply cannot and will not do this alone a moment longer - because you know we’re just scraping the surface with the facts and you need actual copy feedback too - book a call to get our ongoing help: https://copyhkr.com/contact-us
And remember: it’s not writing - it’s selling.Learn more about your ad choices. Visit megaphone.fm/adchoices
7 Tiny Habits That Train Your Brain To Feel More Creative Every Day
You know how some people never seem to run out of ideas? They're not smarter. They're not more talented. They've just built something into their day that keeps the ideas flowing.The creatives you admire most …
Notes de l’épisode
You know how some people never seem to run out of ideas? They're not smarter. They're not more talented. They've just built something into their day that keeps the ideas flowing.
The creatives you admire most - such as Nabokov, Dali, Picasso, Dr. Seuss, Agatha Christie, Le Corbusier, Shigeru Miyamoto - didn't wait for inspiration. They built habits so small and so specific that creativity stopped being something that happened *to* them and started being something they controlled.
Watch this vid, and here's what you're gonna walk away understanding:
- **You should write ideas on index cards.** Nabokov didn't write start-to-finish. He'd capture ideas on cards, shuffle them, see what patterns emerged.
- **You should capture ideas right at the edge of sleep.** Dali's technique lets you catch the ideas your conscious mind filters out.
- **You should keep intriguing objects visible.** Picasso surrounded himself with things that sparked curiosity. Stop clearing your desk off!
- **You should wear something ridiculous. Or read something random.** Dr. Seuss knew that loosening up your brain requires breaking your own patterns.
- **You should pair creative thinking with boring chores.** Agatha Christie solved plot problems while doing dishes. Habit stack: let your hands do something autopilot while your mind wanders.
- **You should do unpaid creative.** What if an artist writes a short story in the morning? What if a novelist plays the piano before coffee?
- **You should have hobbies.** Get out of your creative box. Shigeru Miyamoto turned his real-life experiences into game design. Your life is your R and D.
And for the writers in the room who can’t “get” creative because they’re working too much to try to pay the bills, consider becoming a work-from-home copywriter. I’ve taught 1000s of writers to make money as freelance copywriters, in Copy School: https://cs.copyhackers.com/Learn more about your ad choices. Visit megaphone.fm/adchoices
The Science of Teams That Effortlessly Achieve Anything
Share this video around with your creative or marketing team. Because the teams you think are high-performing? They're not high-performing *because* everyone gets along. And they're not getting results by doing …
Notes de l’épisode
Share this video around with your creative or marketing team. Because the teams you think are high-performing? They're not high-performing *because* everyone gets along. And they're not getting results by doing what most teams do.
After 15+ years inside high-performing teams, I've noticed they all share six critical habits that sound counterintuitive… until you see them actually work.
Some flip what you've been taught about teamwork.
Some protect time that looks wasteful but isn't.
All of them are backed by research from places like Google, Pixar, Stanford and UC Berkeley.
When you watch this video, here's what you'll actually walk away with:
- **Learning to fight right. (Fight in the room, not in the hallway.)** Task-focused debate generates better solutions. A 2003 UC Berkeley study proves it. Pixar proved it in practice when The Incredibles nearly broke the team and got better for it.
- **Show ugly work early. “**Parallel prototyping” and rough feedback beat polish and silence. Stanford and IDEO's hospital redesign show why.
- **Ditch brainstorming.** Try quiet individual thinking, and then structured sharing. A meta-analysis of tons of research shows this: individuals outperform groups. Every time.
- **Don't hire all besties or all strangers.** Broadway research shows you the sweet spot.
- **Protect incubation time.** Post-it Notes weren't invented during a meeting. They happened in the space between (cue Dave Matthews Band). Most teams kill thinking time. You’re reading this and watching this, so you get the advantage of this key lesson: your team should protect incubation time for creatives!
- **Schedule structured debriefs.** Not "how did it go?" I mean REAL after-action reviews. Research shows they improve performance up to 25%. The math on that is wild. And the time it takes is short!
So look - if you're building a team or trying to figure out why yours is stuck, this one's for you. Also be sure to subscribe for more on the systems behind high-performing groups because we get hired for this stuff and share what we learn.
Go here to book a call about improving your creative team’s performance:
https://copyhkr.com/agency-team
We help agencies and creative departments produce better work for businesses. It’s not about skill development alone. Very often we are reframing the purpose of creative in businesses. Book a call using the link above 👆to discuss engaging us to help your creative team.Learn more about your ad choices. Visit megaphone.fm/adchoices
The #1 Problem With AI Creative (And How To Fix It)
The cure for AI slop is to learn to write extremely well, which you can do: https://cs.copyhackers.com/Once you know how to tell good from bad (and great from good), you stop creating embarrassing slop… and …
Notes de l’épisode
The cure for AI slop is to learn to write extremely well, which you can do:
https://cs.copyhackers.com/
Once you know how to tell good from bad (and great from good), you stop creating embarrassing slop… and start getting customers excited to buy from you, clients excited to sign with you, people excited to comment on your post.
I kick this video off with a quick AI slop quiz. Can you spot the restaurant menu that's too moody to be real? The "It's not just… it's…" headline? Then we get into the rules I use to keep work human AND performing, with cautionary tales from Coca-Cola, a Chevy dealership and even McDonald's.
What you’ll get insight into:
- **Don't outsource the whole creative process.** Coca-Cola's 2024 AI holiday ad shows what happens when you let AI take over, and how fast people not only notice but c-r-i-n-g-e.
- **Map your workflow before you automate it.** Keep the steps you love human. Delegate the ones you don't… but, um, carefully.
- **Go analog-first.** A pen and paper give you fewer tabs, fewer distractions and better ideas than a blinking cursor. Go dig out a notebook and a nice pen, and start putting your thoughts on paper. (We have a whole video on this!)
- **Don't use AI where you're not the expert.** If you can't judge quality, you can't tell good output from slop.
- **Put strict guardrails on your chatbots.** DPD and one Chevy dealership learned this in public. Very public.
- **Always have a human review the final work before publishing.** McDonald's AI drive-through is exhibit A. (Stick around to the end for this one!)
The best solution is not to be anti-AI. It’s to be pro-analog. BTW I know that sounds like AI wrote it, but I Joanna Wiebe am writing this! Freaking AI. Anyway, to be pro-analog, spend time away from your computer… at a writing retreat. Go here to get the skinny on ours:
Which means you should re-engage your creative self. Our elite writing retreats are perfect! Get more info here: joannawiebe.coLearn more about your ad choices. Visit megaphone.fm/adchoices
How To Speak Like a CEO So People ACTUALLY Listen To You
We coach creative teams to be more assertive - book a call here: https://copyhkr.com/contact-usIf you've ever left a meeting thinking "I said that exact thing 10 minutes ago", this is for you. Here's what …
Notes de l’épisode
We coach creative teams to be more assertive - book a call here: https://copyhkr.com/contact-us
If you've ever left a meeting thinking "I said that exact thing 10 minutes ago", this is for you.
Here's what nobody tells most creative directors, designers and copywriters: being right in a meeting and being heard in a meeting are two completely different skills. You can have the best idea in the room… and still watch it die because of how you said it (and not what you said).
The people who get promoted are NOT the ones talking the most. They're the ones who've learned to turn 5 specific dials - up, down, up, down, up - depending not on what they want to share but on what **the room needs.**
In this video, I walk you through all five. Backed by Daniel Kahneman on why your gut is less reliable than you think… Ed Catmull on building systems instead of relying on instinct… and a 2026 Harvard study on the one thing AI still can't touch. Here's what you'll actually walk away with:
- Swap "I like this" for something provable. Opinions turn meetings into taste contests. Outcomes end them.
- Steal Xbox's GRID process. Speak in findings - not feelings - and watch how your coworkers respond.
- Separate your identity from your ideas.
- Build your lens. It's the one differentiator no AI can copy and the video shows you exactly how directors, and brands like Zappos, use theirs. (We’ve got more videos on finding your lens! Subscribe to my channel!)
- Architect feedback systems instead of going, “I need your feedback by Friday.” This is in the final 5 mins of the vid!
And be sure to grab a copy of the audiobook, available riiiight here:
https://geni.us/tcs-audibleLearn more about your ad choices. Visit megaphone.fm/adchoices
How To Build a Viral Personal Brand in 30 Days
⭐️ Links promised are below! ⭐️ And check this out... No matter where you're posting, once you can think through building a brand people actually recognize, going viral stops feeling like luck and starts …
Notes de l’épisode
⭐️ Links promised are below! ⭐️ And check this out...
No matter where you're posting, once you can think through building a brand people actually recognize, going viral stops feeling like luck and starts feeling like a system. 1️⃣→2️⃣→3️⃣
Watch this video, and you will STOP confusing "posting more" with "growing." Share this video with your team and anyone stuck in the content grind - show them what actually moves the needle…. so they don't burn out trying to post 15 times a day chasing an algorithm. 😰
YOU WILL SEE HOW to build 4 personal branding strategies that go viral without living on your phone. I will show you the exact plays behind messages like the rehab line ("If you think you need rehab, you do") and visual signatures like the red blazer that made brands unforgettable on YouTube.
It's got n-o-t-h-i-n-g to do with posting more or gaming trends.
What actually turns an unknown creator into a viral one is saying something different differently, showing up in a way people can spot in a scroll, and testing enough at-bats to find the one message that repeats.
In this video, you'll see how to do just that. 🎉 Aaaaand as promised:
1. Follow us here: https://www.instagram.com/therealjoannawiebe
2. Then DM me on Instagram with the word BRANDHELP
3. I’ll send you the list of our preferred vendors for going viral fast
This 👉 is the talk I gave on finding the winning message:
https://businessofsoftware.org/talks/writing-non-sucky-copy-websites-marketing-collateral-newsletters-joanna-wiebe/
🔔 Subscribe for more on personal branding, going viral and building something people can't ignore.Learn more about your ad choices. Visit megaphone.fm/adchoices
Top 1% Content Strategies That Stand Out in 2026
Grab the links from this video here 👇Train your team in Copy School: cs.copyhackers.com (10,000+ trained)Listen to “The Road Less Stupid”: https://geni.us/road-audiobookRead “The Copyselling System” …
Notes de l’épisode
Grab the links from this video here 👇
Train your team in Copy School: cs.copyhackers.com (10,000+ trained)
Listen to “The Road Less Stupid”: https://geni.us/road-audiobook
Read “The Copyselling System”: https://geni.us/copysellingbook
Sooo… the word “content” covers about 10,000,000 things in marketing and growth. It’s at the heart of every awareness-building and lead-converting campaign. Which means that, if you’re getting it wrong, it’s costing your business countable dollars… and when you get it right, it can explode results. So let’s talk about getting it right, shall we?
In this video, you’ll see how to get traction your competitors envy, with the UPDATED content strategy you need now. We’re gonna cover:
👉 AI slop
👉 Selling with content
👉 Where video fits
👉 What the best brands are getting right
Build on this session! Check out more on content strategy here: https://youtu.be/HGZnMJFLuqE
🔔 Subscribe so you don’t miss out. And follow us on Instagram for more on building a stellar team of creative and marketing professionals. @therealjoannawiebeLearn more about your ad choices. Visit megaphone.fm/adchoices
I’ll Show You How To Think Like a Marketing Genius
The 6 strategies cheatsheet is here 👇https://thebigsmall.co/strategiesNo matter your role, once you can 🧠🧠 🧠 think through 🧠 🧠 🧠 attracting and converting leads like a strategist, your career trajectory will be …
Notes de l’épisode
The 6 strategies cheatsheet is here 👇
https://thebigsmall.co/strategies
No matter your role, once you can 🧠🧠 🧠 think through 🧠 🧠 🧠 attracting and converting leads like a strategist, your career trajectory will be bonkers.
Watch this video, and start raising your hand confidently in marketing meetings.
Share it with your newer team members, and help them see what’s possible. So they don’t think they have to wait for permission to think and act strategically.
YOU WILL SEE HOW to become a top 1% marketing strategist in 90 days, with examples from Dollar Shave Club, Snickers, Listerine, Airbnb and Avis. It’s got n-o-t-h-i-n-g to do with chasing trends. What turns an average or new marketer into a top strategist is how clearly you can articulate the problem before anyone else does. In this video, you’ll see how to do just that.
The best marketing strategists are message-first - learn how here👇
https://cs.copyhackers.com/
Get way better at marketing your small business here👇
https://thebigsmall.co/webinar
🔔 Subscribe for more on marketing, strategy and becoming the voice your team can't ignore.Learn more about your ad choices. Visit megaphone.fm/adchoices
The Science of How Being Weird Changes Your Life
Is “weird” your biggest opportunity? Start here and see 👇https://copyhkr.com/weirdIt worked for Crocs, Yeti, Goop, Meta Glasses, Nara Smith.It could work for your brand. It might be the way forward in this Age …
Notes de l’épisode
Is “weird” your biggest opportunity? Start here and see 👇
https://copyhkr.com/weird
It worked for Crocs, Yeti, Goop, Meta Glasses, Nara Smith.
It could work for your brand. It might be the way forward in this Age of Beige. What you don’t want is to randomly pick a gimmick that will make you “weird,” but what you want is to name the thing about your customer that your whole category is misunderstanding.
Grab a piece of paper, and watch this video. We’re gonna do an exercise together throughout this video. You’ll find out:
✅ Your contrarian truth
✅ How to express that contrarian truth with your brand
✅ How to separate discomfort from being wrong
✅ If you’re a visionary (or visionary in the making)
In this video are the 5 steps I use to turn a non-consensus, contrarian truth into a career-defining bet, from finding what your industry is mispricing to building the 1,000 true fans who'll ride with you before anyone else catches on, with examples of the "weirdos" who bet on their divergent thinking and changed entire industries because of it.
👍 Get more on Instagram: https://www.instagram.com/therealjoannawiebe
Want to make serious money with your personal brand? Watch this: https://copyhkr.com/weird
🔔 Subscribe for more on personal branding, standing out and building something people can't ignore.Learn more about your ad choices. Visit megaphone.fm/adchoices
How To ACTUALLY Build a Cult-Like Following (Copy Iconic Brands)
“Like a cult” means LIKE one… not actually one. If you want to use humans’ tribal, vision-craving purposes for good (like Berkshire Hathaway, Apple, Oura, etc), start here …
Notes de l’épisode
“Like a cult” means LIKE one… not actually one. If you want to use humans’ tribal, vision-craving purposes for good (like Berkshire Hathaway, Apple, Oura, etc), start here 👇
https://joannawiebe.co/cult-playbook
And you really should want this for your brand. After all, you've watched businesses with lesser products and absolutely no vision steal market share from you or from other brands you love. You’ve also wondered what you’re missing that some of these lasting, beloved brands have nailed. The answer:
You need a congregation that believes in you.
In this video, will show you how to build that — how to make anyone believe in you using the 6 belief triggers cult leaders and cult-like brands use to command devotion.
I break down each one, from defining a shared "devil" worth fighting to building rituals and in-group language that turn customers into believers, using examples from Apple, Patagonia, and Berkshire Hathaway alongside the cult leaders who mastered these tactics (and don’t deserve to own them!).
Belief in you is the most powerful force a leader can wield. And once you can manufacture it on purpose, you can change your career, your business — your life. If you’re a $20M - $50M business ready to figure this stuff out, book a consult 👇
https://joannawiebe.co/consultation
💬 Comment the brand or leader you'd follow anywhere (and why).
🔔 Subscribe for more on personal branding, influence, and building belief.Learn more about your ad choices. Visit megaphone.fm/adchoices
This Will Make Any Personal Brand Explode in 2026
Stop sounding like your competitors or - worse - like nobody at all! Go here 👇https://copyhackers.com/challenger-voice/And to train your copywriters so they nail this stuff, go here …
Notes de l’épisode
Stop sounding like your competitors or - worse - like nobody at all! Go here 👇
https://copyhackers.com/challenger-voice/
And to train your copywriters so they nail this stuff, go here 👇
https://geni.us/copysellingbook
HERE’S WHAT’S UP: The brands you love have a voice, even if you aren’t sure what it is or how to describe it. And if you run growth or marketing at a challenger brand, your voice can be your highest-impact opportunity. But a stellar voice is NOT the result of a few adjectives on an unread sheet of paper.
Look, if you've ever written website / email / ad copy that sounds exactly like your competitor's… felt like your brand blends into every other one in your industry… or watched someone with a weaker offer or product win because their voice is instantly recognizable and yours isn't…
…this video will show you how to find your brand voice and articulate it better than 99% of people.
Watch to see how I break down the 6 steps I use to build a voice that becomes an uncopyable moat, including:
✅ the "lineup test" that reveals whether your copy is category wallpaper,
✅ why the strongest brand voices are modeled on a specific person (think Ryan Reynolds for Mint Mobile) instead of built by committee, and
✅ how to find the fight your brand is actually willing to pick.
Because your brand voice isn't a style choice you make after the logo. It is in fact the one decision that shapes every decision that follows.
Upgrade your brand-voice skills here 👇
https://cs.copyhackers.com/courses/master-of-brand-voice
💬 Comment the brand voice you can spot in a lineup without seeing the logo.
🔔 Subscribe for more on branding, messaging, and building something customers actually recognize.Learn more about your ad choices. Visit megaphone.fm/adchoices
5 Secrets Used By The Most Interesting Brands In The World
Use this link to book a call about your challenger brand:https://joannawiebe.co/contactSome of the world’s biggest brands aren’t interesting - but the challengers eating market share absolutely are. If you’ve …
Notes de l’épisode
Use this link to book a call about your challenger brand:
https://joannawiebe.co/contact
Some of the world’s biggest brands aren’t interesting - but the challengers eating market share absolutely are. If you’ve struggled with building an interesting brand - for yourself or your business - this video will break down what to do and how… without resorting to gimmicks or trying too hard.
Watch this vide to the end to see how I break down the 5 secrets behind unforgettable people and brands, using examples from Duolingo, Goop, Apple, and Patagonia. Plus, the psychology that makes them stick (the Von Restorff, Zeigarnik, pratfall, and Marmite effects). Because being liked is what forgettable brands and forgettable people aim for. Being interesting is the free, unfair advantage almost nobody has the guts to actually use.
Need help finding the courage to be really interesting and build your brand? Book a conversation with our team:
https://joannawiebe.co/contact
Find your brand voice and message👇
https://cs.copyhackers.com/Learn more about your ad choices. Visit megaphone.fm/adchoices
Start Building Brands Like an Iconic Founder
Go here to take the founder-led brand assessment 👇https://joannawiebe.co/style-assessment Personal brands are such a huge topic right now - on LinkedIn, Instagram and YouTube - and if it’s got you thinking …
Notes de l’épisode
Go here to take the founder-led brand assessment 👇
https://joannawiebe.co/style-assessment
Personal brands are such a huge topic right now - on LinkedIn, Instagram and YouTube - and if it’s got you thinking about YOUR brand as a founder / entrepreneur, be glad this video found you.
Because if you've ever poured money into ads that didn't convert…
watched your company's Instagram sit at the same follower count for months…
or noticed competitors with worse products winning because their founder shows up online and yours doesn't…
then this video will show you how to build a founder-led brand that makes customers chase you in 2026 and all the way through 2027+. In it, I break down the 5 founder-led brand types working right now, with examples from Glossier, Basecamp, Dollar Shave Club, Gymshark, and Patagonia. These brands have created not just loyal but RABID fan bases… in ways the strangely named “brands” selling on Amazon right now just never can.
Your job as the founder is to grow the business. And like never before, YOU can grow the business by being YOU, publicly. Think about it. In an interweb flooded with AI slop… in a tough economy where people are being careful with where they put their money… and with all the faceless companies, consumers and businesses alike are not simply buying products, services or solutions today. They are 100% buying the people behind those solutions.
They can buy BECAUSE of you.
You can be the Oprah or Walt Disney of your space. Watch the video to see how.
💬 Comment which of the 5 founder-led brand types fits you best.
🔔 Subscribe for branding and marketing that wins.
📕 Get a copy of my book: https://www.amazon.com/Copyselling-System-Formula-Maximizing-Revenue-ebook/dp/B0FXBKCHFS
We work with founder-led brands and founders. Start with this assessment: https://joannawiebe.co/style-assessmentLearn more about your ad choices. Visit megaphone.fm/adchoices
Vibe Coding With Lovable (Full Tutorial)
Check out the generator I built here:https://copysellingbook.com/unique-mechanismI’ve paid developers and development agencies $10K+ to code small apps like the generator I built with Lovable in this video …
Notes de l’épisode
Check out the generator I built here:
https://copysellingbook.com/unique-mechanism
I’ve paid developers and development agencies $10K+ to code small apps like the generator I built with Lovable in this video. It’s out-of-control easy.
If you’re a creative - like a copywriter - who’s struggled to bring your vision to life for the client, vibe coding with Lovable makes it so easy. Produce a client portal, a webinar funnel, a detailed client intake form, a quiz - or a generator like I did. This video will show you how any creative professional can vibe code a real web app using Lovable, in under an hour, with zero coding experience.
I walk through the 8 steps I used to build a working lead-magnet app for my new book, like:
✅ writing prompts like a product spec
✅ iterating in small feedback loops
✅ locking down security
✅ QA'ing before you publish
Because vibe coding isn't just a trend - it's quietly replacing entire web teams, and the people who learn it now are the ones shipping ideas while everyone else is still getting quotes.
💬 Comment what you'd build first if you knew it'd only take an hour.
🔔 Subscribe for more on shipping stronger ideas faster as a creative.
📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
How To Build an Attention Span So Good It Feels Illegal
I’ve led the meetings where decisions were made about how to capture, hold and refuse to release YOUR limited attention. And now I’m spilling what YOU need to know about the manipulations that smart, well-paid …
Notes de l’épisode
I’ve led the meetings where decisions were made about how to capture, hold and refuse to release YOUR limited attention. And now I’m spilling what YOU need to know about the manipulations that smart, well-paid marketers are engineeering to distract you from your very own LIFE…
This is critical training for you because, if you've ever opened your phone to check one thing and resurfaced 40 minutes later… sat down to do deep work only to feel a phantom itch to check notifications every two minutes… or ended a "busy" day with nothing important actually finished… you know that forces beyond your control are getting in your way.
In this video, I’ll show you how to fix your attention span and focus better than 99% of people. I break down the 5 countermeasures I use to fight back against the:
🐭 variable rewards,
😰 near-miss loops, and
🪝re-entry hooks that billion-dollar product teams engineer into your apps on purpose…
Because a short attention span isn’t permanent. But no one is going to fix it for you. If you want to write the book, make the film, finish the training or get the promotion, you need to modify your habits starting now. I’ll show you how.
💬 Comment the app or habit that steals the most focus from your day.
🔔 Subscribe for more on deep work, focus and reclaiming your attention.
📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
Watch This Before You Burn Out Creatively
Here’s the promised **cheatsheet** for 7 systems creative pros need👇 https://copysellingbook.com/cheatsheet-cpLook - if you've ever stared at a blank page waiting for inspiration to show up or finished a …
Notes de l’épisode
Here’s the promised **cheatsheet** for 7 systems creative pros need👇
https://copysellingbook.com/cheatsheet-cp
Look - if you've ever stared at a blank page waiting for inspiration to show up or finished a creative project feeling more drained than proud……. or if you’ve watched your output drop the harder you tried to push through… I’m here to validate what you’ve suspected:
It’s not your fault.
Creative pros are expected to produce new genius - on demand - from scratch by the hour.
It can feel like you’re only as good as your last video / illustration / email copy.
The result is burnout. But it doesn’t have to be.
When you watch this video, I’ll show you (and the people who review your work!) how to create more without burning out, using systems instead of willpower. I’ve been a creative professional for more than 20 years - from agencies to in-house to running multiple agencies serving clients like Shopify, Canva and Resident. So I’ve learned - and trained other creative pros and their teams - to create more without burning out. I’ll show you:
✅ The 4 frameworks I use to triple my creative output
✅ The Disney-inspired DRC loop
✅ The "Floors in the Skyscraper" method for explosive production
✅ The love-hate litmus test for spotting breakthrough work
AND:
✅ The system made just for copywriters — The Copyselling System.
Get copies of the book “The Copyselling System” for yourself or your team: https://copysellingbook.com/
And if you’re a creative pro watching this… and you wish your team would watch it… take the lead! Send this video around to them, and invite a conversation / lunch ‘n’ learn to come up with ways to produce stronger creative thanks to intentional systems + creative operations. (We can help!)
💬 Comment the part of your creative process that drains you the most.
🔔 Subscribe for more on creative systems, output and avoiding burnout.
📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
YouTube Changed My Life. Copy What I Did To Change Yours in 90 Days
Grab the interactive Business Builder Roadmap here 👇https://joannawiebe.co/roadmapGreat, now if you've ever watched another creator blow up while your channel sits at the same subscriber count… I’ve been there …
Notes de l’épisode
Grab the interactive Business Builder Roadmap here 👇
https://joannawiebe.co/roadmap
Great, now if you've ever watched another creator blow up while your channel sits at the same subscriber count… I’ve been there. If you’ve talked yourself out of starting because you think you're too old or too late… I’ve been there. If you’ve felt stuck between your 9-to-5 and chasing something bigger… I have been there too! I made this video to show you exactly how to start and grow a YouTube channel in 2026 IN SPITE OF all the reasons you think you shouldn’t (or couldn’t).
In it, I break down the 7 lessons I'd tell my former self after spinning my wheels for 7 years and then gaining 65,000+ subscribers in 90 days, including:
👍 why your day job is actually your secret weapon and
🤖 the exact content machine I'd build if I started today.
Get started now because YouTube isn't just a creator platform - it's the most underrated career insurance policy you can invest in.
💬 Comment what's stopping you from hitting publish on your first video.
🔔 Subscribe for more on building a personal brand that actually pays off.
📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
The #1 Secret To Staying Calm In The Chaos
If you've ever felt your chest tighten before a hard conversation, spiraled after harsh feedback, or watched your composure crumble right when you needed it most, this video will show you how to stay calm under …
Notes de l’épisode
If you've ever felt your chest tighten before a hard conversation, spiraled after harsh feedback, or watched your composure crumble right when you needed it most, this video will show you how to stay calm under any pressure and why "just breathe" advice never actually works. I break down the brain hacks I use to stop a panic spiral, handle ego-bruising criticism, and lead with clarity when everything's on fire.
Staying calm isn't about ignoring stress. It's about building a buffer so nothing can knock you off center, not a client tearing apart your work, not a comment section, not a team crisis.
💬 Comment the situation that triggers you most at work.
🔔 Subscribe for more on resilience and staying grounded.
📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
Why Less Interesting People Get More Attention Than You
If you've ever walked into a room and instantly felt smaller, wondered whether the person across the table is actually buying what you're saying, or replayed a meeting trying to figure out where you lost them …
Notes de l’épisode
If you've ever walked into a room and instantly felt smaller, wondered whether the person across the table is actually buying what you're saying, or replayed a meeting trying to figure out where you lost them, this video will show you how to read any room you walk into, and how to project confidence before you ever open your mouth. I break down the 7 body language shifts I use to command a room, decode what people are really thinking, and build instant trust with clients, coworkers, and anyone whose respect I want to earn, because body language isn't about tricks or posing, it's the unspoken half of every conversation, and once you can read it and use it, you stop guessing how you're landing and start steering the room.
💬 Comment the body language habit you're working on breaking.
🔔 Subscribe for more on communication, confidence, and influence.
📖 Grab my book, *The Copy Selling System*, for more on crafting a message that actually convinces.Learn more about your ad choices. Visit megaphone.fm/adchoices
How To Never Feel Awkward Ever Again
If you've ever frozen mid-conversation, walked away from a networking event replaying every awkward pause, or wondered why small talk feels like a chore you can't escape, this video will show you how to master …
Notes de l’épisode
If you've ever frozen mid-conversation, walked away from a networking event replaying every awkward pause, or wondered why small talk feels like a chore you can't escape, this video will show you how to master the art of conversation, and why the people who seem effortlessly charming aren't just "naturals."
I break down the 7 strategies I use to turn shallow small talk into real connection, handle high-stakes career conversations (like asking for a raise or promotion), and walk into any room without freezing. Great conversation isn't about talking more. It's about entering the other person's world, so every interaction, from a casual intro to a critical negotiation, becomes a bridge instead of a hurdle.
💬 Comment on the conversation situation that trips you up most.
🔔 Subscribe for more on communication and confidence.
📚 Mastermind with me: https://joannawiebe.co/mastermind
📕 Buy my book: https://copysellingbook.com/
▶️ Go deep and become an expert: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
How Social Media Hooks Hack Your Brain
The "How to Hook" proof is here, so check this out too 👇https://www.instagram.com/therealjoannawiebe/In this video, I break down why most videos lose viewers in the first 5 seconds and how to fix it with better …
Notes de l’épisode
The "How to Hook" proof is here, so check this out too 👇
https://www.instagram.com/therealjoannawiebe/
In this video, I break down why most videos lose viewers in the first 5 seconds and how to fix it with better hooks - based not on trends but on PROVEN old-school direct response copywriting. Yup, old-school DR stuff... as in what junk mail can teach us about hooking people TODAY.
You will see exactly 🚨 how to:
✅ Build a “super hook” that carries the whole video
✅ Layer in mini-hooks to keep attention
✅ Strengthen every opener with clearer payoff, real tension, and specific bait.
And this is killer 👇
You'll get a simple test for spotting weak hooks... confirmation that viral formats are not a long-term strategy... and super-quick checks to keep hooks feeling fresh across YouTube, Instagram, and TikTok.
THE PROOF IT WORKS: Here's the gold...
We’ve generated 2.2M views on YouTube in the last six months, and we’re averaging 5.3M views a month on YouTube, with only 3 months of focusing on hooks!
The hooking strategy you’ll learn in this video has directly led to our growth, so you have got to watch to the end. Best 14 mins you'll spend. And when you're like "oh hot damn yup," then you'll wanna do one of these three things:
📚 Get coached by me: https://copyhkr.com/one-pager
📕 Buy my book: https://copysellingbook.com/
▶️ Take it beyond hooks - convert those 👀 into 💰: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
Success Comes When You Stop "Waiting To Be Ready"
The "Start Anyway" extras are right here - you're gonna want these! 👇When You Want to Leave Your Job to Start Your Own Thing:https://joannawiebe.co/pbbkWhen You Want to Make Your Freelance Biz Much …
Notes de l’épisode
The "Start Anyway" extras are right here - you're gonna want these! 👇
When You Want to Leave Your Job to Start Your Own Thing:
https://joannawiebe.co/pbbk
When You Want to Make Your Freelance Biz Much Bigger:
https://copyhkr.com/one-pager
When I'm running workshops with companies, without fail, the star student in the session will come up to me privately and say, "Jo, how do I do what you do?" And I say EVERYTHING I'm going to share with you in this video, including:
👉 Start because you're not ready to - that'll shake the cobwebs out!
👉 Start now because every day you wait is a day you forget you want this and can do it...
👉 Starting now - instead of waiting - is a skill you're going to need IN SPADES when you finally start doing the thing you've been thinking of (because every day is a new start to a new something)...
❌ No one is going to give you permission to start --- you are the only one who can do that.
If you don't feel ready to start that project, business or creative idea, this video will show you how to begin anyway... and why waiting to feel "ready" is actively killing your best work at possibly the best moment to do that work IN YOUR LIFE.
------------------------
Resources people typically ask for 🎉
📚 Wanna surround yourself with go-getters? Go get it: https://copyhkr.com/one-pager
📕 Wanna write a book? I wrote a book: https://copyhkr.com/book-preorder
▶️ Wanna change careers? Try copywriting: https://copyhkr.com/copy-school
------------------------
If you're ready to build your thing, I've put together a ton of resources for you here:
https://joannawiebe.co/full-toolkitLearn more about your ad choices. Visit megaphone.fm/adchoices
The 6 Types of "Jack-Of-All-Trades" People That Make Millions
You're a multi-hyphenate --- what do you do with that? Start here 👇https://cs.copyhackers.com/ = how to become a copywriterYes, a copywriter! Here's why having too many interests could make you one of the best …
Notes de l’épisode
You're a multi-hyphenate --- what do you do with that? Start here 👇
https://cs.copyhackers.com/ = how to become a copywriter
Yes, a copywriter! Here's why having too many interests could make you one of the best copywriters of our time. See, in this video, you're learning about the six archetypes of people with quote-unquote too many interests. Each one of them actually maps to the exact cognitive profile of a great conversion copywriter. Check out just three of the six to see what I mean:
👀 If you're a Master of Synthesis, you can rock psych + design + data, all of which killer copywriters do daily...
👀 If you're a Pattern Hunter, you see the system behind every funnel and the throughlines in voice-of-customer data, which means you can find the message and stick the landing...
👀 If you're a Talent Stacker -- I mean, Scott Adams is THE copywriter origin story.
Copywriting isn't just a place multi-passionate people can go. It's arguably the only commercial discipline that pays you more the more domains you can hold at once.
Look, if you're remotely curious about finding your way as a conversion copywriter - who works with tons of brands selling tons of products to tons of audiences (all of which YOU GET TO BE INTERESTED IN!), start with this book and see if it fits with your, ahem, interests:
https://copysellingbook.com/
-----------------------------------
People also love this:
📚 Mastermind with Jo: https://joannawiebe.co/mastermind
📕 Pre-order Jo's book: https://copyhkr.com/book-preorder
▶️ Go deep and become an expert: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
Steal This $15M Strategy For Courses, Workshops, and Retainers
The Sell-Your-Expertise extras are right here - don't skip them. 👇https://joannawiebe.co/mastermindWatch: How to Get Noticed and Build Your Personal Brand:https://www.youtube.com/watch?v=G4jMW7zapoQ&t=2sMost …
Notes de l’épisode
The Sell-Your-Expertise extras are right here - don't skip them. 👇
https://joannawiebe.co/mastermind
Watch: How to Get Noticed and Build Your Personal Brand:
https://www.youtube.com/watch?v=G4jMW7zapoQ&t=2s
Most creators and consultants are stuck at $7K months. In this video, seven-figure consultant Joanna Wiebe (Jo) shares a six-step masterclass for selling expertise through high-ticket engagements - which is exactly what she's done (and doing) as she builds on her $15M business. Pay attention to the “expertise ladder” to see where you're on it - it's really about repositioning access to expertise, not improving talent.
In this video, you'll learn:
- Why AI has weakened traditional course economics and what to sell instead
- How to sell workshops that command $20,000+ for two days
- The diagnostic sales tool Jo uses to close clients (and sell on stage!)
- How to “land and expand” by overdelivering in engagements to generate referrals across networks.
Plus, learn why your current mental anchoring when you're quoting is bass-ackwards... plus upgrade your network to raise your ceiling... and target an ICP that actually values you.
------------------------
Resources people typically ask for 🎉
📚 Mastermind with Jo: https://joannawiebe.co/mastermind
📕 Pre-order Jo's book: https://copyhkr.com/book-preorder
▶️ Message like a champ: https://copyhkr.com/copy-school
------------------------
If you're ready to make more money selling your expertise, I've outlined how we can work together here:
https://copyhkr.com/one-pagerLearn more about your ad choices. Visit megaphone.fm/adchoices
The Secret Ways To Sell ANYTHING As A Creative
Creatives, these "Sell to Their Imagination" extras are right here - don't skip them. 👇Free Kit for Creative Consultants:https://joannawiebe.co/richHow to Sell at Scale:https://copyhkr.com/copy-schoolWhat …
Notes de l’épisode
Creatives, these "Sell to Their Imagination" extras are right here - don't skip them. 👇
Free Kit for Creative Consultants:
https://joannawiebe.co/rich
How to Sell at Scale:
https://copyhkr.com/copy-school
What you'll see in this episode is how Joanna (Jo) Wiebe - a creator with over 20 years in the creative field - explains that the brain doesn’t adopt entirely new ideas, but new versions of ideas it already holds.
She shows how Marlboro used this to sell cigarettes in the 1960s as advertising regulations tightened and health concerns grew. Instead of pitching cigarettes directly, Marlboro aimed to trigger emotion before the rules caught up by borrowing an existing cultural character: the American cowboy. She breaks down how the cowboy myth - rugged, self-reliant, stoic, and defined by the open frontier and resistance to control - was already embedded in millions of minds, and how Marlboro simply attached its brand to that mythology with imagery of a man on a horse under a wide open sky.
You can do the same for your own brand. Find the idea in your prospect's head, and attach your brand to it.
----------------------------
📕 Listen to Jo's book: https://geni.us/copysellingbook
▶️ Follow Jo on Instagram: https://www.instagram.com/therealjoannawiebe
----------------------------Learn more about your ad choices. Visit megaphone.fm/adchoices
If You Don't Understand Recombination, You Don't Understand Creativity
You can be a Rich Creative, BTW (free videos here show you how) 👇https://joannawiebe.co/full-toolkitLook, you don't need 20 years of experience in a creative field to challenge the idea that creativity is …
Notes de l’épisode
You can be a Rich Creative, BTW (free videos here show you how) 👇
https://joannawiebe.co/full-toolkit
Look, you don't need 20 years of experience in a creative field to challenge the idea that creativity is something you’re born with. It only takes being stuck one time to know creativity isn't a "natural" gift...
You've seen time and again that you can generate creativity like you can generate a product on an assembly line. And if that doesn't sound great to you, have you never struggled with being in a rut? If I was like, "Hey, come up with some creative ideas for our YouTube channel to get more views," would you be like, "Oh, easy, gotcha, here you go"??? Sometimes we need HELP being creative! That's 100% okay.
I made you this video to show you:
👉 A simple seven-step approach to help you come up with ideas more consistently
👉 The concept of “recombination" (and how everyone from Ernest Hemingway to Steve Jobs used it)
👉 The “black ball” constraint that brings sharper, more focused ideas
We're talking about "the overlap,” divergent thinking, borrowing to find originality, retraining your attention, the BBB framework, idea evolution, creative surface areas and The Overnight Method. if you want to be creative or you want to find your creativity again, this video shows you how in under 13 mins.
-------------------------------------
HAVE A CREATIVE TEAM?
We run workshops to help creatives have bigger, better, measurable impact in organizations. DM us here to start the conversation: https://www.instagram.com/therealjoannawiebe/
-------------------------------------
If you're ready to make more money selling your creativity, I've outlined how we can work together here:
https://joannawiebe.co/mastermindLearn more about your ad choices. Visit megaphone.fm/adchoices
How I’d Learn Marketing FAST in 2026
The Become-a-Marketing-Genius extras are right here - don't skip them. 👇All Stellar Marketing Starts with This:https://cs.copyhackers.com/If you are even remotely hungry to be a fantastic marketer, the career …
Notes de l’épisode
The Become-a-Marketing-Genius extras are right here - don't skip them. 👇
All Stellar Marketing Starts with This:
https://cs.copyhackers.com/
If you are even remotely hungry to be a fantastic marketer, the career opportunities are endless. In this video, I'm breaking down for you the six-step plan I'd follow TODAY to rebuild a seven-figure marketing career from zero... by thinking like a CMO. Even if it feels like you're a million miles from being a CEO. Trust me: there's so much room for you in the marketing world.
I've worked with incredible brands like Shopify, Canva, Bitly and AWS - and I've seen that you'll crack marketing and become in-demand if you:
⭐️ Talk confidently about performance marketing (optimizing what exists) vs growth marketing (expanding what’s possible)...
⭐️ Use AI as a strategist for pressure-testing ideas rather than producing generic copy...
⭐️ Live in the world of “answer engine optimization” --- the new SEO is earning AI citations, not clicks, with Wikipedia, Reddit, and YouTube as key sources...
⭐️ Specialize like a MOFO! Everyone loves to say generalists will own the future as "ai line managers"... but 1) holy crap that sounds boring and 2) specialization has always been where the money is at, and all AI slop points to one thing: specialization is also where the money WILL BE at...
⭐️ Master messages and copywriting -- they feel like the thing AI is conquering, but overuse of AI is proving that, to help brands stand out, marketers need to get wildly good at the words customers see...
------------------------
Resources people typically ask for 🎉
📚 Mastermind with Jo: https://thebigsmall.co/
📕 Order Jo's book: https://copysellingbook.com/book
▶️ Message like a champ: https://copyhkr.com/copy-schoolLearn more about your ad choices. Visit megaphone.fm/adchoices
12 Books You Need To Read To Get Smarter in 2026
Aaaaaand I left off this book but am fixing that now! 👇https://copysellingbook.com/ 👆my new book! grab a copy! Although I'm allllways finding new books to obsess over - including "The Road Less Stupid," which …
Notes de l’épisode
Aaaaaand I left off this book but am fixing that now! 👇
https://copysellingbook.com/
👆my new book! grab a copy!
Although I'm allllways finding new books to obsess over - including "The Road Less Stupid," which is my new favorite - these are the 12 books that significantly improved my thinking and led to ideas that made me millions: $15M in my training business, and $15M in my agency.
Quick notes:
✅ Influence is amazing because it is based in studies, which drives better ideas for marketers!
✅ Zero to One gets you thinking about building category-defining “secrets”
✅ Great Leads is the one book that, when I see it on your shelf, I feel 100% aligned with you...
✅ Thinking, Fast and Slow will make you a genius
We're also gonna talk about reading books together. For example, The Challenger Sale + Way of the Wolf = challenge prospects while keeping conversations on track. Also Who Not How +10x Is Easier Than 2x + The Gap and the Gain = a system for hiring help, aiming bigger and measuring progress.
Also some fun ones in there. And I don't think you'll expect my #1 fave...
📚📚📚📚
Get the library here:
https://www.amazon.ca/shop/therealjoannawiebe/media/1HD7SFWD19F7D
📚📚📚
The entrepreneurs / consultants I coach read a new book each month, as part of our standards of working together. Join us here: https://joannawiebe.co/mastermindLearn more about your ad choices. Visit megaphone.fm/adchoices
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