The #1 Problem With AI Creative (And How To Fix It)
Notes de l’épisode
The cure for AI slop is to learn to write extremely well, which you can do:
https://cs.copyhackers.com/
Once you know how to tell good from bad (and great from good), you stop creating embarrassing slop… and start getting customers excited to buy from you, clients excited to sign with you, people excited to comment on your post.
I kick this video off with a quick AI slop quiz. Can you spot the restaurant menu that's too moody to be real? The "It's not just… it's…" headline? Then we get into the rules I use to keep work human AND performing, with cautionary tales from Coca-Cola, a Chevy dealership and even McDonald's.
What you’ll get insight into:
- **Don't outsource the whole creative process.** Coca-Cola's 2024 AI holiday ad shows what happens when you let AI take over, and how fast people not only notice but c-r-i-n-g-e.
- **Map your workflow before you automate it.** Keep the steps you love human. Delegate the ones you don't… but, um, carefully.
- **Go analog-first.** A pen and paper give you fewer tabs, fewer distractions and better ideas than a blinking cursor. Go dig out a notebook and a nice pen, and start putting your thoughts on paper. (We have a whole video on this!)
- **Don't use AI where you're not the expert.** If you can't judge quality, you can't tell good output from slop.
- **Put strict guardrails on your chatbots.** DPD and one Chevy dealership learned this in public. Very public.
- **Always have a human review the final work before publishing.** McDonald's AI drive-through is exhibit A. (Stick around to the end for this one!)
The best solution is not to be anti-AI. It’s to be pro-analog. BTW I know that sounds like AI wrote it, but I Joanna Wiebe am writing this! Freaking AI. Anyway, to be pro-analog, spend time away from your computer… at a writing retreat. Go here to get the skinny on ours:
Which means you should re-engage your creative self. Our elite writing retreats are perfect! Get more info here: joannawiebe.co
Learn more about your ad choices. Visit megaphone.fm/adchoices