Let Your Brand’s Packaging Speak For Itself

We’re welcoming Nate and Jenna from Express Checkout to the show to discuss CPG marketing, and how your brand’s packaging can also be doing your marketing at the same time. 

00:00: Intro

02:30: Format vs. packaging

04:30: What we can learn from Graza olive oil 

11:30:  The risk of “gentrifying” food

13:40: Cheerios/Ziploc collab and utility 

18:00: Rare beauty and accessibility 

22:15: When packaging decisions signal your competitor

27:30: Products we’ve bought because of the packaging

This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms

For more from Express Checkout, visit: https://www.expresscheckout.co/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices