Let Your Brand’s Packaging Speak For Itself
Show notes
We’re welcoming Nate and Jenna from Express Checkout to the show to discuss CPG marketing, and how your brand’s packaging can also be doing your marketing at the same time.
00:00: Intro
02:30: Format vs. packaging
04:30: What we can learn from Graza olive oil
11:30: The risk of “gentrifying” food
13:40: Cheerios/Ziploc collab and utility
18:00: Rare beauty and accessibility
22:15: When packaging decisions signal your competitor
27:30: Products we’ve bought because of the packaging
This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms
For more from Express Checkout, visit: https://www.expresscheckout.co/
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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