Ambition requires discomfort | Emma Grede

This conversation is about ambition and what it really costs. Rae and Natalie sit down with serial entrepreneur, co-founder and CEO of Good American, and founding partner of Skims, Emma Grede, live from the FQ Lounge at SXSW.

With the release of her new book Start With Yourself, Emma shares her no-BS approach to building success on your own terms. The reality? If you want more, you have to be willing to ask for it and risk being uncomfortable, misunderstood, or told no.

She challenges the narrative we’ve been sold about balance, likability, and doing it all, replacing it with something more honest. Ambition requires trade-offs, and not everyone will be comfortable with how big you’re willing to go. Tune in.

EPISODE CREDITS...
Hosted by Natalie Lizarraga and Rae Williams
Directed by Lauren Ames
Executive Produced by Sydney Kramer and Rachel Apirian
Produced by Lauren Ames, Rae Williams, and Natalie Lizarraga
Filmed Live by 20Twenty
Edited by Davielle Waldner

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Broadlines is a production of The Female Quotient and recorded in Los Angeles, California.