Skip to content

Ambition requires discomfort | Emma Grede

April 14, 2026 · 32 min

Show notes

This conversation is about ambition and what it really costs. Rae and Natalie sit down with serial entrepreneur, co-founder and CEO of Good American, and founding partner of Skims, Emma Grede, live from the FQ Lounge at SXSW.

With the release of her new book Start With Yourself, Emma shares her no-BS approach to building success on your own terms. The reality? If you want more, you have to be willing to ask for it and risk being uncomfortable, misunderstood, or told no.

She challenges the narrative we’ve been sold about balance, likability, and doing it all, replacing it with something more honest. Ambition requires trade-offs, and not everyone will be comfortable with how big you’re willing to go. Tune in.

EPISODE CREDITS...
Hosted by Natalie Lizarraga and Rae Williams
Directed by Lauren Ames
Executive Produced by Sydney Kramer and Rachel Apirian
Produced by Lauren Ames, Rae Williams, and Natalie Lizarraga
Filmed Live by 20Twenty
Edited by Davielle Waldner

BROADLINES IS ALSO ON...
Spotify
Apple

JOIN THE CONVERSATION...
Instagram
LinkedIn
TikTok
X
Website

Broadlines is a production of The Female Quotient and recorded in Los Angeles, California.

All episodes of Broadlines

Settings

Display

Language

Decides which stations you see first on the home page.

History

Recently played stations and episodes and your latest searches are only stored in this browser.

Notifications

A short notice when a podcast you follow has a new episode. Turn off single podcasts with the bell on their page.

Account

Save favorites – in the app and on the website.

Keyboard shortcuts

/
Open search
Space
Play or pause
← →
In the player: back 15 s, forward 30 s (episodes) · in a row: next tile
↑ ↓
In a row: target within the tile
Home / End
In a row: first or last tile
Esc
Close window or menu
?
This overview
Now playing

Go to station page

Play next

    Add episodes with “Play next” – they play after the current episode.