Why Your Therapy Profile Isn't Getting Enquiries
Shownotes
Why isn’t your therapy profile getting enquiries?
If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.
In today's episode:
- the power of a good profile and how it helps your private practice
- why talking about your modality doesn't help
- the importance of taking reading age into consideration
- avoiding technical language and industry jargon
- what frightens clients away
- qualifications versus connection and relatability
- understanding client search behaviour
Already listed on a directory and it’s not bringing enquiries? Come along to my webinar on what might be missing and how to make what you're already doing more effective. Click HERE to learn more
Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2026.
This is a re-issue of Episode 14: Ditch the Jargon
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: counsellor, psychotherapist, private practice marketing, therapy directory, psychology today, counselling directory, therapy profile
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.