AI Revisited - part 2

Following up on an earlier conversation about AI, this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's helped him do more efficiently, customer expectations, and how he's thinking about AI's role in future product updates.

Key Takeaways

• 00:12 – Putting AI tools to work
• 06:42 – Using AI to reclaim time, not replace thinking
• 12:19 – Where 37signals sees thoughtful implementation fitting in
• 17:16 – Why rushing adoption can backfire
• 18:25 – The ongoing debate from the customer perspective
• 21:45 – Why workforce changes aren’t always tied to automation
• 25:40 – Human interaction still matters

Links and Resources

• The owner's word weighs a ton by Jason Fried on Signal v. Noise
• Fizzy is a modern spin on kanban. Try it for free at fizzy.do
• Record a video question for the podcast
• Sign up for a 30-day free trial at Basecamp.com
• Books by 37signals
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X