Roz's Ramblings

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares practical business insights tailored for flower farmers and small business owners, emphasizing action, profitability, and customer focus. She debunks common myths and offers actionable advice to grow a sustainable, profitable business.

Key topics

• The importance of action over perfection
• Debunking myths about flower farming and business success
• Focusing on profitability rather than turnover
• The significance of follow-up in sales and marketing
• The value of testing ideas before full implementation
• Understanding your ideal customer and niche
• The importance of email marketing and customer relationships
• Why business change and pivoting are signs of growth

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection