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Roz's Ramblings

August 28, 2026 · 16 min

Show notes

Text Agony Aunt Roz with your Cutflower Questions.


Roz shares practical business insights tailored for flower farmers and small business owners, emphasizing action, profitability, and customer focus. She debunks common myths and offers actionable advice to grow a sustainable, profitable business.

Key topics


  • The importance of action over perfection
  • Debunking myths about flower farming and business success
  • Focusing on profitability rather than turnover
  • The significance of follow-up in sales and marketing
  • The value of testing ideas before full implementation
  • Understanding your ideal customer and niche
  • The importance of email marketing and customer relationships
  • Why business change and pivoting are signs of growth


All episodes of The Cut Flower Podcast

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