Experts On The Wire (An SEO Podcast!)
- Episódios
- 140
- Publicação
- mensal
- Último episódio
- 1 jun 2026
Sobre o podcast
Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
Episódios 140
Keywordless Targeting, IndexNow, What SEOs Should Learn From PPCs w/Navah Hopkins of Microsoft
SEOs and PPCs need to talk more and learn from each other. For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting?? No? I didn't either until this week's …
Notas do episódio
SEOs and PPCs need to talk more and learn from each other.
For example, did you know you can actually connect Search Console to Google Ads from within the Ads reporting??
No? I didn't either until this week's guest told me about it... learn that, and a ton more in this great conversation.
Navah Hopkins is Microsoft's Ad Liaison, an International Speaker, answer's questions in SEJ's monthly column called Ask The PPC and has been in marketing, PPC and SEO for 17+ years.
This episode was recorded with Riverside which has sped up my podcast process ten fold and why I am now able to publish more episodes again.
Reach me at dan at evolvingseo.com for SEO, AI Search or YouTube Visibility Consulting
Links and resources mentioned:
- https://blogs.bing.com/webmaster/February-2026/Introducing-AI-Performance-in-Bing-Webmaster-Tools-Public-Preview
- https://about.ads.microsoft.com/en/blog/post/april-2026/win-across-all-three-eras-of-the-web
- https://www.searchenginejournal.com/ask-a-ppc-how-to-make-microsoft-advertising-profitable/549643/
- https://searchengineland.com/google-microsoft-performance-max-approaches-464964
- https://clarity.microsoft.com/
Chapters (auto generated by Riverside):
00:00 Understanding Keywordless Targeting
03:01 The Role of Landing Pages in PPC
07:06 Navah's Journey and Current Role at Microsoft
11:10 Debunking Myths About Microsoft Advertising
14:18 The Future of Landing Pages
16:30 Gathering Intelligence from PMAX Campaigns
20:22 Connecting SEO and PPC for Better Insights
29:54 Convergence of Brand and Performance in AI
30:20 The Role of AI in Brand Discovery
32:34 Understanding Conversion Paths in AI
33:56 Importance of Product Catalogs and Reviews
37:09 Navigating Feeds and Merchant Centers
39:38 Setting Up for AI Commerce
40:07 Accessibility and AI Compliance
44:25 The Necessity of Video Content
46:57 The Future of Content in AI
49:36 Collaboration Between SEO and PPC
51:14 Understanding Prompt Data and User Engagement
54:37 The Future of Websites and Agentic Scenarios
59:36 Exciting Features in Microsoft Ads
The "ALL Method" for AI Search Content Optimization (On page optimization for LLM Visibility)
An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO". This episode is for anyone looking to optimize their content (blog posts, product pages, landing …
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An on-page content optimization method I've been testing with clients that's ACTUALLY different than "just SEO".
This episode is for anyone looking to optimize their content (blog posts, product pages, landing pages, etc) - for LLM Visibility - without throwing away your SEO.
This episode recorded and produced in under one hour! (all in one take! props to the host for that 😬) with Riverside which has sped up my podcast process ten fold and why I am now able to publish more again.
Semrush study on ChatGPT Traffic and usage: https://www.semrush.com/blog/chatgpt-search-insights/
Myriam Jessier's LinkedIn Post about user behavior changes in LLMs vs Search Engines
Reach me at dan at evolvingseo.com for SEO, AI Search or YouTube Visibility Consulting
Chapters (auto generated by Riverside):
00:00 Introduction to AI and SEO Optimization
03:04 Understanding Human Behavior in AI Search
05:54 The ALL Method for AI Search Optimization
11:56 Layering Key Elements into Content
17:52 Practical Applications and Final Thoughts
This description area contains affiliate links which may offer discounts to you and/or are free to you to use and provide me with a small commission which helps support Experts on the Wire.
Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind
Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)Jenny is a Principal Advisor & Senior SEO at New Media …
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Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!)
Jenny is a Principal Advisor & Senior SEO at New Media Advisors, with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker.
She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here!.... International listeners can get the book here.
The SEOchat reboot on LinkedIn Can be found here! https://www.linkedin.com/groups/17836011/
Jenny on LinkedIn: https://www.linkedin.com/in/jennyhalasz/
Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/
"Why Google Will Win The Agentic eCommerce Race" article mentioned
Chapters (auto-generated with Riverside)
00:00 Consulting Landscape and Personal Struggles
02:13 New Media Advisors: A Consultative Approach
05:16 The Agency vs. Consultant Dilemma
07:55 Navigating Client Acquisition Challenges
11:00 E-commerce Marketing Strategies
13:58 Understanding Entity Relationships in SEO
17:06 Budget Allocation for E-commerce and B2C Marketing
19:57 The Future of AI in Marketing
22:48 The Evolution of AI and Search Engines
26:09 The Role of Content Marketing in the AI Era
30:51 Understanding Zero Click Searches
34:09 Measuring SEO Success Beyond Clicks
38:58 Demystifying AI in Marketing
43:53 Debunking SEO Myths
45:21 The Risks of Using LLMS.txt
47:38 Content Optimization for AI and LLMs
50:22 Understanding Trustworthiness in AI
51:29 Holistic Topic Clustering in SEO
53:12 Integrating SEO with LLM Strategies
56:48 Client Relationships and Agency Dynamics
01:00:32 Navigating Industry Changes and AI Impact
01:03:17 The Commoditization of SEO and Its Challenges
Nils Reimers: What Do SEOs Have Right (and Wrong) About AI & LLM Optimization?
Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.Let's stop doing that - I …
Notas do episódio
Too many SEOs are guessing (or worse spreading known misinformation for LinkedIn clout) about what actually helps being cited in LLMs like ChatGPT, Claude, Perplexity, Gemini etc.
Let's stop doing that - I wanted to talk to Nils Reimers, the inventor of "Sentence BERT" and an expert in LLMs, natural language processing and more to sort out truth from fiction.
LOTS covered in this episode!
Nils Bio (via Claude)
Nils Reimers is the inventor of Sentence BERT, the research breakthrough that made semantic search scalable and now underpins how companies like Google, Netflix, and OpenAI understand and retrieve information.
He currently works at Cohere, where he focuses on building large language models for enterprise use cases, including custom multilingual models for global companies like Fujitsu and LG.
Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/
Covered this episode! Chapters auto generated by Riverside:
00:00 The State of SEO in the Age of LLMs
12:08 Understanding BERT and Sentence BERT
21:41 SEO Strategies for the Future
28:42 Cohere and Multilingual Embeddings
34:14 Re-Rank Models and Their Impact
35:31 Balancing Speed and Quality in SEO
36:01 Optimizing Content for LLMs
39:32 Engagement vs. Directness in Content
40:30 The Evolution of SEO Practices
43:32 The Challenge of AI-Generated Content
46:51 The Role of Schema and Structured Data
48:37 Understanding LLMs.txt and Its Relevance
50:14 The Problem of Training Data Quality
52:40 The Potential of Video and Audio Sources
55:17 Strategic Shifts for Businesses in the AI Era
01:00:03 The Future of Jobs in an AI-Driven World
01:05:36 AI Tools and Their Impact on Work
Luca Cian: How Humans Interact With AI & What That Means for Business Strategy
Luca Cian is AI Strategy & Psychology Expert. He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.His speciality is decoding how humans interact with AI and …
Notas do episódio
Luca Cian is AI Strategy & Psychology Expert.
He is a Full Professor at the Darden School of Business, and an Advisor to the U.S. DHS on AI Strategy.
His speciality is decoding how humans interact with AI and what that means for business strategy.
Luca's findings on AI trust and consumer psychology have been featured in The New York Times, USA Today, PBS, The Washington Post, NPR, and Harvard Business Review.
Subscribe to 'Experts' anywhere by searching 'Experts on the Wire' (and exciting news, we'll be on YouTube soon! You can find the channel for now, and as soon as YouTube let's me the podcast will be available there).
Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/
Episode Chapters (autogenerated with Riverside)
- 00:00 The Rise of AI and Human Interaction
- 05:54 Defining AI: Perceptions and Misconceptions
- 11:53 Trusting AI: Psychological Insights and Barriers
- 17:48 Consumer Trust: Factors Influencing AI Acceptance
- 23:55 A-B Testing and Research Methodologies in AI
- 29:46 Future of AI: Personalities and Business Implications
- 36:09 Exploring AI in Consumer Research
- 36:53 Understanding the Word of Machine Effect
- 40:54 Trusting AI: Utilitarian vs. Hedonic Choices
- 42:52 AI in Content Creation: Balancing Transparency and Trust
- 48:54 Algorithmic Transference: The Impact of AI Failures
- 51:03 SEO Strategies in the Age of AI
- 51:58 The Future of Content: Human vs. AI Optimization
- 57:40 Value-Driven Brands in an AI World
- 01:00:52 The Future of Jobs in an AI-Driven Economy
- 01:04:55 Experiential Marketing: The Human Connection
- 01:09:47 AI Tools and Their Impact on Daily Life
Experts on the Wire Reboots! What To Expect
We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire. In this short episode I talk about why the re-boot and what to expect.Be …
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We're back! With video! This is a short re-intro from Dan on the exact 10 year anniversary of the original launch of Experts on the Wire.
In this short episode I talk about why the re-boot and what to expect.
Be sure to subscribe, first new episode is tomorrow March 16th, 2026!
We are on Spotify, Apple, and all podcast players - and will be on YouTube very soon! (As soon I can find my login to an account I must have created years ago and never used 🤔)
Chapters (auto generated by Riverside):
- 0:00 - Introduction: Experts on the Wire is back with new twists, including video integration.
- 0:29 - Podcast History: Reflecting on the podcast's launch 10 years ago and the decision to reboot.
- 0:59 - Technical Challenges: Discussing the technical difficulties faced in the past.
- 1:51 - Modernizing the Process: How AI and new platforms have streamlined podcast production.
- 2:13 - Burnout and SEO: Personal and industry-related reasons for the podcast's hiatus.
- 3:22 - SEO's Identity Crisis: Exploring the evolving identity of SEO in the age of AI.
- 4:38 - Expanding Guest List: Plans to include guests beyond the SEO bubble, focusing on AI experts.
- 5:56 - Broader Conversations: Aiming to learn from diverse professionals and real-world perspectives.
- 6:26 - Creative Experiments: Introducing creative elements and real-world insights into the podcast.
- 7:24 - Guest Selection: Criteria for selecting guests and the importance of expert insights.
- 8:03 - Podcast Aspirations: Vision for growth and revitalization, inspired by a love for restoration.
- 9:30 - Subscription and Accessibility: How to follow the podcast on various platforms.
Work with me on SEO, AI Search, YouTube and Organic Visibility: https://www.evolvingseo.com/
131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná
Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 …
Notas do episódio
Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.
In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases.
If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen!
Topics In This Episode:
- Cognitive Biases in Search
- Why were AI Overviews such a miss for Google?
- The importance of fact-checking for SEO content
- Search and Social Impacts on the Nervous System
- How did biases impact how the SEO world reacted to Google’s API Leaks?
- Biases like Confirmation Bias in SEO Case Studies
- Why do overconfident people actually believe they are good at SEO?
- Should Google play a role in preventing misinformation?
- What else can we as SEOs do to understand searchers better?
And much more – listen now!
Related Episodes You Might Like
- 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
- 097: Improve Your SEO With Keyword Psychographics w/Marty Weintraub
Articles, Resources, and Links
- https://www.dragonmetrics.com/confirmation-bias/
- https://www.sarahpresch.com/post/cognitive-biases-in-seo
- Neurodivergents in SEO
- Google API Leak: Sparktoro’s initial post about it
- The Cyber Effect (book about misinformation online)
- GBH’s Video mentioned re: the Title Update and example of Framing
- Giulia Panozzo
- Myriam Jessier
- Petra Kis-Herczegh
Find Sarah Online
The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná appeared first on Evolving SEO.
130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the …
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Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?
Topics In This Episode Include:
- How is AI affecting informational queries?
- What the ancient steel and iron industry has to do with content
- Is it worth still investing in content marketing?
- How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
- Challenges for new people entering the SEO space
- And lots more…
Listen Now!
Related Episodes You Might Like
- Surviving SEO in an AI World w/Sara Taher
- SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow
Tools Mentioned
- Chat GPT
- Gemini
- SearchPilot
- Content Aced (50% off – affiliate link)
Articles, Resources, and Links Mentioned
- https://www.perplexity.ai/
- Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro
- Google Anti-Trust Trial Documents
- Women in Tech SEO
Find Will Online
The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.
129: Helpful Content Update Recovery and More w/Kristine Schachinger
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for …
Notas do episódio
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:
- Why AI vs Human Content Comparison Studies are Silly
- How AI has Changed SEO
- How Does Google Detect “AI Content”?
- Deep Dive Into The Helpful Content Update
- Google’s Search Generative Experience
- Why Core Web Vitals Is NOT a Ranking Factor Now
- E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
- How To Learn About SEO From “The Source”
- How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
- Kristine’s Approach to Providing SEO Consulting
Listen Now!
Related Episodes You Might Like
- Surviving SEO in an AI World with Sara Taher
- “The Email” (A Solo Episode from 2017 about Google Phantom Update)
Tools Mentioned
- Midjourney
- Sitebulb
- Content Aced (50% off – affiliate link)
- More being added soon!
Articles, Resources, and Links Mentioned
- Kristine’s Post About AI vs Human Content
- Detecting AI Content with Watermarking (NY Times)
- Google’s Developer Guide to Ranking Systems
- Kristine’s Post About “EEAT” on LinkedIn
- My article from 2020 about EAT and Core Updates
- More Being Added Soon!
Find Kristine Online
The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.
Updates About This Podcast!
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)Listen Now!Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your …
Notas do episódio
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
Listen Now!
Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.
The post Updates About This Podcast! appeared first on Evolving SEO.
128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!My guest today is Sara Taher who has been an SEO consultant since …
Notas do episódio
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:
- How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
- The Risk of AI to Content Creators
- The importance of TikTok SEO, Video Indexing, and having Video Strategy
- Create YouTube descriptions with AI
- A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO
- And lots more!
Listen Now!
Related Episodes You Might Like
- Image Optimization and Algorithmic Biases w/Myriam Jessier
- Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt
Tools Mentioned
- ChatGPT
- ChatGPT Code Interpreter
- Jasper
- Midjourney
- Eightify YouTube Summaries
- Fixing eye content on videos with AI
- The Web Developer Plugin
- View Rendered Source Plugin
Articles, Resources, and Links Mentioned
- LearningSEO.io
- https://www.perplexity.ai/
- The Risk of AI To Content Creators
- Video Indexing Report
- SEO in the age of AI
- Doing SEO for TikTok
- Scraping YouTube with Python
- Auditing JavaScript for SEO
Find Sara Online
The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.
127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical …
Notas do episódio
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…
Topics In This Episode Include:
- Breaking through the “curse of knowledge” in SEO
- Understanding the psychology and emotions of searchers
- The weaknesses of keyword intent analysis at scale
- Why PageSpeed Insights may not realize you’ve already compressed your images
- Working with developers
- Understanding “Graceful degradation”
- Applying Librarian Skills to SEO
- A GeoIP Redirects Rant
- Algorithmic Biases, Gendered Language, and Keyword Research
- The parallels between furniture design and SEO
- Tips for working in SEO with ADHD
- And lots more!
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national).
Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like Show
- The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
- Seizing The Image Search Opportunity w/Jess Peck
Agenda and Timestamps
- Coming Soon!
Tools Mentioned
- Coming Soon!
Articles, Resources, and Links Mentioned
- Coming Soon!
Find Myriam Online
NEW! Show Transcription
Coming shortly…
I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!
The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.
126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!Monique is an SEO Consultant, Digital Strategist, Content …
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If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!
Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.
I had a blast and learned a lot listening back to this conversion – we talked about lots including:
Topics In This Episode Include:
- Why Monique moved away from active Link Building
- Monique’s unique type of company – part content creation + part SEO
- The intersection of Link Building and Content
- The ingredients of authoritative content
- Getting links with no outreach
- How to get .edu links
- Local Link Building
- The importance of style, tone, and sentiment for SEO
- Monetizing Blog Content
- How to capitalize on trends
- Diversity & Inclusion in SEO and Marketing
- Non-Traditional Career/Entrepreneurship Paths
- Monique’s Podcast and Self Care
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like Show Agenda and Timestamps
- Proven Rules for Outreach and Link Success w/Gisele Navaro
- Getting Major Publishers To Feature Your Content (20 Proven Tips!) /Kerry Jones
Tools Mentioned
- Grammarly
- Google’s Natural Language API Tester
- Ahrefs
- SEMrush
- BuzzSumo
- Hemmingwayapp
- Hubspot
Articles, Resources, and Links Mentioned
- Coming Soon!
Find Monique Online
- Monique on LinkedIn
- Meaux Digital Solutions
- Meaux’s NEW Podcast:
The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.
125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO …
Notas do episódio
My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second.
Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
Related Episodes You Might Like
- Tech SEO Tips From a Google Product Expert
- Tech SEO, Ranking Factors and The Story Behind TechSEOBoost
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
Find Olga Online
The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr appeared first on Evolving SEO.
124: Tech SEO Tips From a Google Product Expert w/Dave Smart
Tech SEO fans this episode is a MUST listen! Topics Include:The current state of how Google handles JavaScriptTesting JavaScript Sites for SEODave’s favorite and least favorite JS platformsHydrating …
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Tech SEO fans this episode is a MUST listen!
Topics Include:
- The current state of how Google handles JavaScript
- Testing JavaScript Sites for SEO
- Dave’s favorite and least favorite JS platforms
- Hydrating JavaScript
- Caching and JS
- Caching APIs
- Fingerprinting Files
- What are web workers and do they index?
- Dave’s definition of tech SEO
- The strangest tech SEO problem he has ever seen
- Does Google pass link value when a page is blocked in robots.txt?
- Working with developers as an SEO
- And YOUR questions from Twitter
Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum.
Dave has spoken at Brighton SEO and blogs on his site tamethebots.com
Listen Now!
Related Episodes You Might Like
- Large Site In House Technical SEO w/Jamie Indigo
- Martin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and More
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
- Coming Soon!
Find Dave Online
- Tame The Bots – Dave’s Blog and Site
- Dave On Twitter
- Dave on LinkedIn
The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.
123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
If you’re struggling to generate blog traffic that actually converts – this episode is for you!My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on …
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If you’re struggling to generate blog traffic that actually converts – this episode is for you!My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode:- The 4 Pillars of a Bottom Funnel Content Strategy
- Conducting Interviews For Content Research
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Important
- Optimizing For UX and CTAs
- Acquiring Backlinks
- Measuring Content Marketing ROI
- The Cons of Content Briefs (and an Alternative)
- Content Marketing Costs
- Coming soon!
- https://www.mintcopywritingstudios.com/fintech-content-marketing-framework
- https://www.mintcopywritingstudios.com/blog/bofu-content
- https://www.mintcopywritingstudios.com/blog/fintech-seo
- https://www.mintcopywritingstudios.com/blog/content-attribution-fintech
- https://www.mintcopywritingstudios.com/blog/content-marketing-roi
- https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
- https://www.linkedin.com/in/aramintarobertson/
- https://www.mintcopywritingstudios.com/
- https://twitter.com/mintcstudios
- https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford!Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery …
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Tech SEO fans and anyone passionate about the SEO industry, this episode is for you!
My guest for this episode is Jori Ford!
Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine.
Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles.
In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created.
She has been a Speaker for Search Summit, Tech SEO Boost, and SES – and a columnist for Search Engine Watch.
In this episode:
- Demystifying the “Magic” of Google
- Different algos for different industries
- Historical Content Records in Google
- How Brand Search Volume may impact Rankings
- Advanced Crawl Budget and Optimization
- Crawl budget vs Crawl demand
- Conserve vs optimize vs expand crawling
- Why it’s possible for SEOs to be both technical and creative
- Ways to learn SEO
- Problems with SEO income studies
- And lots more!
Listen Now!
Related Episodes You Might Like
- Optimizing Crawl Budget To Improve SEO w/Vanessa Fox
- Rendering, Crawling and Indexing w/Martin Splitt of Google
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
- Coming Soon!
Find Jori Online
The post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.
121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ …
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Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.
My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com.
In this episode:
- What do site migrations have to do with core updates?
- How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used.
- Signs that Googlebot may ignore your robots.txt file (feature or bug?)
- How the tech SEO team collaborates with other teams
- When and why core web vitals may actually be a big deal for rankings
- A very interesting alternative method for blocking certain content from Google (totally whitehat and effective)
- Subdomains vs subfolders – what’s Becky’s take on this debate?
- And lots more!
Listen Now!
Related Episodes You Might Like
- Internal Links, Content Marketing and ASO w/Jackie Chu of Uber
- How to Win at Large Site, In-House SEO w/Kevin Indig
- Large Site, In-House Technical SEO w/Jaime Alberico
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
- Coming Soon!
Find Becky Online
The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.
120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.The connection lies …
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What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge.The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from.In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important. We cover that, and many other traditional to modern ranking factors.In this episode:- Why Will started Distilled and got into SEO
- Quality vs Sustainability in SEO
- Distilled’s Relationship with Moz
- April 2003 and “Index Everything”?!
- Why Google needed to introduce the Panda and Penguin Penalties
- Are we too focused on “ranking factors” in the SEO Industry?
- Why does something like the ‘duplicate content penalty’ myth stick around for so long?
- Will’s take on core updates
- How does ‘nofollow’ being a hint impact SEO and rankings?
- How to evaluate the value of links
- SEO Community Interaction and Fragmentation
- SEO events during COVID
- SEO Split Testing – how it works and how it can help your SEO
- A Journey Through Google Search Patents w/Bill Slawski
- Are Ranking Factors Studies Hurting the SEO Industry? w/Jenny Halasz
- Coming soon!
- Coming soon!
- All SEO Split Test Case Studies on Search Pilot
- More Coming soon!
- Will on SearchPilot
- Will on Twitter
- Will on LinkedIn
- And check out the SearchLove Virtual Summit – happening March 2021!
The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.
119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped …
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Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content!If you are a company or an individual looking to grow your blog traffic this episode is for you!Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me/Here is the free content brief Jon mentioned: https://smartblogger.s3.amazonaws.com/freebies/content-brief-template.pdfIn this episode:- Jon’s overall traffic strategy
- Just HOW different search content is vs social content
- How to ACTUALLY outsource content creation and get good results
- How to find good writers
- How to vet writers
- Why Jon does NOT want to know the writer’s ideas for posts
- Setting publication dates AND milestones
- How to make content better and rank worthy
- How Jon sets up a content team
- How Jon thinks about and classifies search “Intent”
- When you don’t need a full content team
- Why and when writers are getting paid $5,000-10,000 per post.
- What is the ROI of this cost?
- Backlinks Strategies
- And much more!
- What Link Building Success Really Looks Like w/Mark Johnstone
- Backlinko’s Content Process Revealed w/Brian Dean
- Coming soon!
- Coming soon!
- Coming soon!
- https://smartblogger.com/
- https://writer.me/
- About Jon Morrow and SmartBlogger
- Jon on Linkedin
- Jon on Twitter
The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.
118: How To Help Large Organizations Win at SEO w/Melanie Phung
In this episode:How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually executeWhy understanding the HISTORY of a company, organization …
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In this episode:
- How to work on SEO effectively with big organizations
- Working with both content and tech teams — and how to get them to actually execute
- Why understanding the HISTORY of a company, organization and website is important before giving recommendations
- What do you do if you get push back against SEO advice?
- How to instill SEO Education within organization
- How to communicate SEO results inside of an organization
- And also … does Melanie listen to what Googler’s say about ranking and SEO?
- And much more!
Listen Now!
Information About United Search
United Search is a brand new Speaker Accelerator program helping especially those from underrepresented groups – learn more about them in today’s episode.
To apply to be a mentor, mentee or learn more in general go to: https://www.unitedsearch.org/mentors
Related Episodes You Might Like
070: How To Do Big Brand SEO w/Corey Eulas
083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Full List Coming soon!
Articles, Resources, and Links Mentioned
- And you guessed it… coming soon!
Find Melanie Online!
https://www.linkedin.com/in/melaniephung/
The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.
117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes
JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO …
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JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups.
In this episode:
- How to start learning how to do code-based SEO
- How JR Analyzes large sets of keyword data from Search Console
- How to use automation to improve SEO
- How to use internal linking to boost traffic on keywords not quite ranking #1
- What is CI/CD?
- JR’s ranking factors
- His take on EAT
- SEO tactics that have a diminishing return
- The tools JR believes are missing in the SEO industry
- JR’s Real Name
Listen Now!
Related Episodes You Might Like
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Full List Coming soon!
Articles, Resources, and Links Mentioned
- Twitter Questions
- Automate Testing For Website Errors (Python Tool)
- SEODeploy on GitHub
- iCodeSEO
- JR on Edge of the Web
- More coming soon!
Find JR Online
The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.
116: Seizing The Image Search Opportunity w/Jess Peck
In this episode:How to find image SEO opportunitiesImage traffic attributionHow to optimize for image SEOThe value of using and testing with screen readers BEYOND accessibility What is visual search and how to …
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In this episode:
- How to find image SEO opportunities
- Image traffic attribution
- How to optimize for image SEO
- The value of using and testing with screen readers BEYOND accessibility
- What is visual search and how to optimize for it
Listen Now!
Related Episodes You Might Like
- Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox
- The Definitive Rules of Mobile SEO Success w/Ashley Berman Hale
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
Find Jess Online
- https://www.linkedin.com/in/jessbpeck/
- https://blogs.perficient.com/author/jpeck/
- https://twitter.com/jessthebp
The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.
115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner
In this episode:The differences between eCommerce SEO and B2B SEO (tactics and strategies)Crawl optimization on Seasonal SitesDeveloping internal SEO documentationHow he helps companies needing operational …
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In this episode:
- The differences between eCommerce SEO and B2B SEO (tactics and strategies)
- Crawl optimization on Seasonal Sites
- Developing internal SEO documentation
- How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow
- Beyond just basic keyword search intent – for example why software keywords are not always software keywords
- Dealing with challenges of Zero Click SERPs
- A quick round of talking through supposed “Ranking Factors” – are they myths or real?
- How to ACTUALLY do a raking analysis
Listen Now!
Related Episodes You Might Like
- Improve Your Rankings By Understanding Intent w/AJ Kohn
- How Saleshacker Grew 426% and Used SEO To Get Acquired w/Gaetano DiNardi
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
Find Micah Online
The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.
114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
In this episode:Doing SEO for a big retailerWhat an SEO Insight Technology Manager doesUsing PPC to Strategize for SEOWhy/when/how to use Power BIWhat is the “data hulk”?!Does CTR actually impact ranking? …
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In this episode:
- Doing SEO for a big retailer
- What an SEO Insight Technology Manager does
- Using PPC to Strategize for SEO
- Why/when/how to use Power BI
- What is the “data hulk”?!
- Does CTR actually impact ranking? (Based on data)
- Strategically dealing with Holiday and Seasonal content
- Communicating SEO value to executives.
Claudia Higgins is an SEO Insight Technology Manager for Argos, a large retailer in the UK. She has spoken about SEO at events including Brighton SEO, SearchLove, C3 New York and TechSEO Boost.
Listen Now!
Related Episodes You Might Like
- Internal Links, Content Marketing and ASO w/Jackie Chu of Uber
- How To Win at Large Scale In House SEO w/Kevin Indig
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
Find Claudia Online
The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.
113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019
This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests:Aja Frost – HubspotJim …
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This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests:
- Aja Frost – Hubspot
- Jim Gianoglio – Bounteous
- Colleen Harris – CDK Global
- Alexis Sanders – Merkle
In this episode, you will learn a ton, including:
- Specific, advanced analytics reports you can use to improve SEO
- How to deal with AMP issues
- How to analyze and report on traffic drops
- Dealing with new web standards like ITP 2.0 and ITP 3.0
*Picture (slightly edited) courtesy Eric Mandell from Twitter
Listen Now!
Related Episodes You Might Like
- Analytics Explained with Annie Cushing
- Decoding the Mysterious World of Analytics w/Simo Ahava
- Turbocharge Your SEO with These Powerful Analytics Tips
- Voice Search, Structured Data and Fixing Duplicate Content w/Alexis Sanders
Tools and Resources
Click here to open the full sheet
Click here to open the full sheet
Thanks to Anne at Timeatlas.com for creating this!
Articles, Resources, and Links Mentioned
- TechSEO Boost
- 14 Technical SEO Takeaways from TechSEO Boost
- More Coming soon!
Find the Panelists on Twitter!
The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.
112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More
In this episode:Does Google fetch all the scripts on a page?“Treeshaking” and how it can help your page’s performanceQueuing time vs rendering time for GoogleWhen to use JS Frameworks or notExactly how and when …
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In this episode:
- Does Google fetch all the scripts on a page?
- “Treeshaking” and how it can help your page’s performance
- Queuing time vs rendering time for Google
- When to use JS Frameworks or not
- Exactly how and when rendering counts against “crawl budget”
- Is “crawl budget” a problem and something that should be optimized for?
- Why content can sometimes take a long time to be de-indexed
- The “Shadow DOM”
- What Martin wishes SEOs would do more of
- LOTS of your Twitter questions answered
This interview was recorded on Wednesday, December 4th, 2019 live on location at Tech SEO Boost in Boston.
The occasional rumbling sound you may hear is the subway, which runs right below the room we were recording in.
We spend the first 10 mins or so chatting about his role at Google, and then get into all the technical stuff
Listen Now!
Related Episodes You Might Like
Show Agenda and Timestamps
- Coming soon!
Tools Mentioned
- Coming soon!
Articles, Resources, and Links Mentioned
Find Martin Online
The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.
111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
In this episode:How to handle out of stock products (we get quite detailed here)Crawl optimizationHow to optimize content on product pagesHow to optimize content on category pagesInternal search page …
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In this episode:
- How to handle out of stock products (we get quite detailed here)
- Crawl optimization
- How to optimize content on product pages
- How to optimize content on category pages
- Internal search page optimization
- Handling content delivered in JavaScript on product or category pages
- Common eCommerce SEO mistakes
- The future of eCommerce SEO
- How canonicals help
- and we tackled LOTS of your questions from Twitter
Listen Now!
Related Episodes You Might Like
- A Masterclass in Modern Day Link Building w/Garrett French
- How To Do Big Brand SEO w/Corey Eulas
- Large Site In-House Technical SEO w/Jaime Alberico
Tools Mentioned
Articles, Resources, and Links Mentioned
- Twitter Questions
- Mayflex
- Luke Carthy- Hey MozCon, Here’s Even More Killer CRO Tips Using An SEO Web Crawler
- John Mueller
- SearchLove
- SearchLove London
- Learn Inbound
- TechSEO Boost
Find Luke Online
The post 111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy appeared first on Evolving SEO.
110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO …
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Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion.
I wanted to talk with Barry and get more details around things a lot of people are curious about…
For one, he’s known for being very prolific, publishing up to 5+ articles per day, following the SEO news, sharing things via Twitter, engaging with the community … AND running a company full time (that has nothing to do with SEO).
And I wanted to get his take on the state of Google right and now, and where things might be going. Barry is often the one reporting news — but I wanted to give him the spotlight and learn more about someone who is truly invaluable in this industry.
Some of the many things covered:
- Barry reacts to his very first blog post from 2005!
- Why Barry started blogging to begin with
- How Barry got a Wiki page
- His thoughts on Danny Sullivan’s role at Google
- The best way to send Barry SEO news tips
- Does Google give Barry info “off the record”?
- The recent Google Core updates
- Zombie Clicks (?)
And more – enjoy!
Tools Mentioned
Articles, Resources, and Links Mentioned
- Search Engine Journal
- Search Engine Watch
- Search Engine Land
- Loren Baker
- Danny Sullivan
- Third Door Media
- Search Engine Roundtable – Welcome to the RustyBrick Weblog
- Twitter Questions
- Search Quality Evaluator Guidelines
- Gary Illyes
- Gary Illyes Dinner Notes
- Paul Shapiro
- Form to be interviewed for Barry’s Vlog
Find Barry Schwartz Online & Speaking
- Search Engine Roundtable
- RustyBrick
- RustyBrick / Search Engine Roundtable Vlog
- Search Engine Land
- SMX Events
The post 110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More appeared first on Evolving SEO.
The Private Voice Memo I Made After Dinner With Gary Illyes [2017]
On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat …
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On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google.
Immediately after leaving, I got out my phone and recorded about 10 minutes of voice memos of everything I could remember from this dinner. We definitely heard some things I had not heard elsewhere (and a few things have since come out and confirmed since then).
After over two years, I’m finally sharing my raw, unedited voice memo with you
It was originally meant to be private — just really so I could remember all the stuff we learned, but I thought after some time has passed now, it might add value for anyone else who wants to listen.
Here are the general topics from the voice memo, in order.
NOTE: These are stated as ‘truths’ from April 2017 – remember things for sure could have changed by now, but at the time this was told to us as to how thing are.
Also, it starts a bit choppy as I’m randomly remembering stuff, but gets a lot more smooth (and I think interesting) as it continues.
Topics:
- AMP does not pass the mobile-friendly test.
- Hidden JS content
- Purchasing an old domain with old content
- Changing the context and content of old URLs
- Losing star snippets can indicate a sitewide issue
- The structured data testing tool uses the same exact system as their algorithm
- Panda is a sitewide signal, and they have an actual Panda score
- 302s vs 301s and is this why Wired lost their traffic when going to https? (very surprising answer here)
- Ignoring partial manual action penalties
- What links are ALWAYS ok to remove or disavow (and not)
- The old “topical authority” algo
- Adding new low-quality URLs to a site
- Knowledge boxes in the US but not Canada
- How does Google know when a search like “ring” has a brand intent?
- Google’s concept of a “site” (subfolders vs subdomains – what is a “site”?) and domain clustering
- Sites that don’t need to worry about links in any way whatsoever
- DA is OK as a metric, but one thing to be aware of
- What is going to replace all manual actions
- Sitewide signals were updated in the Feb 2017 update
- Google does not click behind tabs etc (when fetching via JS is required) because they don’t want to end up in a secure or private area, or in a .php file etc
- How to rank for big head keywords like “meat”
The post The Private Voice Memo I Made After Dinner With Gary Illyes [2017] appeared first on Evolving SEO.
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