Skip to content

What CEOs Actually Think When They Watch CMOs Operate with David Politis

September 16, 2026 · 1 h 5 min

Show notes

Episode Summary:

When David Politis sits down with Gianna and Charles on CyberCMO Confidential, you’re getting something rare: A CEO who loves marketing telling you exactly what he thinks when he watches CMOs operate. Why the CRO wins if you let them, why he stops listening the moment someone says they have a playbook, why the best CMOs he ever wanted to hire became CEOs. And what one engineer just built for 2,000 accounts that made him realize most companies are nowhere near what is now possible.


About David:

David Politis is the Multi-time Founder, Current CEO Coach, Founder, Not Another CEO Podcast. He founded and led BetterCloud, sold it to Vista Equity Partners for about $750 million, and was part of the early team at Cloud Sherpas, which Accenture acquired. He now advises founders and executives on go-to-market, fundraising, and company building.


Links & Resources:

Subscribe & Review:

👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show.

📩 Questions, feedback, or want to be a guest? Email: [email protected] 


Follow the Host:

Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. 


See you on the next episode!


All episodes of Breaking Through in Cybersecurity Marketing

Settings

Display

Language

Decides which stations you see first on the home page.

History

Recently played stations and episodes and your latest searches are only stored in this browser.

Notifications

A short notice when a podcast you follow has a new episode. Turn off single podcasts with the bell on their page.

Account

Save favorites – in the app and on the website.

Keyboard shortcuts

/
Open search
Space
Play or pause
← →
In the player: back 15 s, forward 30 s (episodes) · in a row: next tile
↑ ↓
In a row: target within the tile
Home / End
In a row: first or last tile
Esc
Close window or menu
?
This overview
Now playing

Go to station page

Play next

    Add episodes with “Play next” – they play after the current episode.