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Data driven sheep breeding at Hannaton with Jonno Hicks

August 9, 2026 · 41 min

Show notes

What's the difference between a sheep that looks "right" and a sheep that breeds "right"? Jonno Hicks from Hannaton Poll Merinos and White Suffolks, reckons he's finally found the answer.

In this week's episode, Jonno talks through his shift from visual assessment to genomics and data-driven breeding, and why the first years weren't the easiest- despite employing a "guy in New Zealand he heard on a podcast".

At Hannaton, they now record fleece attributes, carcass traits, structural traits and much more, and make the most of that data by using genomics and neXtgen Agri indices to balance progress across all of them.

Tune in to hear a great yarn between two people who spend way too much time thinking about sheep genetics.

Head Shepherd is brought to you by neXtgen Agri International Limited.

We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: [email protected].

Thanks to our sponsors at MSD Animal Health and Allflex, Heiniger Australia and New Zealand, and ProWay Livestock Equipment. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

Check out the MSD range HERE

Check out Allflex products HERE

Check out Heiniger's product range HERE

Check out ProWay's product range HERE

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