Marketing Brew Weekly
- Episodes
- 64
- Released
- weekly
- Latest episode
- Nov 11, 2026
About the podcast
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Episodes 64
Let Your Brand’s Packaging Speak For Itself
We’re welcoming Nate and Jenna from Express Checkout to the show to discuss CPG marketing, and how your brand’s packaging can also be doing your marketing at the same time. 00:00: Intro 02:30: Format vs …
Show notes
We’re welcoming Nate and Jenna from Express Checkout to the show to discuss CPG marketing, and how your brand’s packaging can also be doing your marketing at the same time.
00:00: Intro
02:30: Format vs. packaging
04:30: What we can learn from Graza olive oil
11:30: The risk of “gentrifying” food
13:40: Cheerios/Ziploc collab and utility
18:00: Rare beauty and accessibility
22:15: When packaging decisions signal your competitor
27:30: Products we’ve bought because of the packaging
This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms
For more from Express Checkout, visit: https://www.expresscheckout.co/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Creators, Clubs and More: The Right Way to Do Running Marketing
We’re still in marathon mode and discussing all the ways brands showed up for the New York City Marathon: from creators to run clubs, these are the brands that did their running marketing right, and some that …
Show notes
We’re still in marathon mode and discussing all the ways brands showed up for the New York City Marathon: from creators to run clubs, these are the brands that did their running marketing right, and some that may have missed the mark. Start planning your marathon marketing now for next year, as you can never be too early – but you can be too late.
00:00: Intro
02:12: Brands that made an impact
05:45: Running marketing goes beyond marathons
10:00: Unexpected activations
11:30: When marathon branding can go wrong
14:00: Was bib pickup overly sponsored
16:55: Interesting brands that got involved
18:20: The importance of run clubs
20:20: How can brands enter this space
This episode is sponsored by PwC. For more, visit: https://www.pwc.com/us/2026midterms
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Is TikTok Shop Slop or Not?
This is a safe space to admit you’ve purchased something from the TikTok Shop. In fact, the numbers are only rising. We’re looking at the legitimacy of products available to buy on TikTok Shop, the brands …
Show notes
This is a safe space to admit you’ve purchased something from the TikTok Shop. In fact, the numbers are only rising. We’re looking at the legitimacy of products available to buy on TikTok Shop, the brands getting in on the action, and where the platform could be heading in the future.
00:00: Intro
00:55: What we’ve bought on TikTok Shop
02:15: The evolution of TikTok Shop
05:15: The platform is primed to sell
07:00: Education and awareness of products
11:15: Name brands joining the platform
13:00: Innovative ways to promote products
17:00: Live sellers on the app
20:20: Downsides to being on TikTok Shop
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Horror Movie Marketing Hall of Fame
It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing campaigns into the hall of fame …
Show notes
It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing campaigns into the hall of fame for the way they implemented world-building, generated buzz on forums, and ultimately, got us into our seats at the theater.
00:00: Intro
02:45: Blair Witch Project
10:10: Longlegs
16:00: Backrooms
21:00: Smile
25:00: Obsession
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Do an Actual Brand Apology
Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wrong. In this week’s episode, we walk you …
Show notes
Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wrong. In this week’s episode, we walk you through the steps to take to decide if and when your brand needs to say “We’re sorry” (and yes, you need to use those exact words), or if you should just sit this one out in an attempt to not make it worse.
00:00: Intro
02:30: Does your brand need to apologize?
07:15: When to skip an apology
11:00: The elements for a good apology
14:15: Does the platform for an apology matter
18:35: An apology as an overreaction
24:40: What to avoid in apologies
27:40: Questions to ask before issuing an apology
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Make Brand Merch That Doesn't Suck
Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill …
Show notes
Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote!
00:00: Intro
02:05: What makes good brand merch
09:00: Love It or Landfill: Walmart Rotisserie Chicken purse
14:00: Patagonia zip ups
16:30: Whole Foods x FishWife tote bag
18:30: Cosmopolitan yogurt
20:00: Chili’s x Tecova’s Booth Boots
22:40: Pizza Hut lamp bucket hat
23:55: McDonald’s charging buddy
25:40: Starbucks tumblers
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The CMO Gets a Rebrand
The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings …
Show notes
The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future.
00:00: Intro
02:28: Do companies need a full time CMO
12:30: Can CMOs withstand pressure from AI
22:10: CMO title is getting a rebrand
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
Marketing Brew’s full The State of the CMO report: https://www.marketingbrew.com/resources/the-state-of-the-cmo
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We Rank the Best Brand Mascots
Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots …
Show notes
Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.
00:00: Intro
02:28: A brief history of mascots
06:15: Quaker Oats
08:05: Duolingo
10:35: State Farm
12:40: Liberty Mutual
14:35: Aunt Jemima
16:00: McDonald’s
18:20: Tony the Tiger
20:25: Jack in the Box
22:15: Ellie the Elephant
24:10: Pop Tart Man
26:00: Smokey the Bear
27:20: InfoSys Yeti
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Drafting The Best Brand Tactics For Football Season
It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are …
Show notes
It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.
00:00: Intro
02:10: Fashion and merch collabs
06:00: Original longform content
11:20: Fan activations
15:00: Athlete partnerships and NIL
16:50: Flag football
19:00: Social appearances
21:00: Coach content
24:00: Football podcasts
25:30: WAGs partnerships
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Evolution of Brand Trips
Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious …
Show notes
Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors.
00:00: Intro
01:30: The evolution of brand trips
05:20: The infamous Tarte trip
13:45: Cocokind appealing to regular consumers
19:30: Waterboy mixes customers and influencers
22:00: OpenAI’s first brand trip met with backlash
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Brands in the Comments: A Helpful Guide
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the …
Show notes
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land.
00:00: Intro
02:00: Did the Wendy’s Twitter account start this trend
04:30: Brands being summoned vs. randomly jumping in
06:00: PF Chang’s cake adventure
08:00: When commenting goes wrong
11:00: BetterHelp’s commenting strategy
15:00: What is the Empire State Building’s strategy
16:00: When brands go after other brands
19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch
This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Should Your Brand Be on Substack?
This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the …
Show notes
This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in?
00:00: Intro
01:15: Brands venturing into Substack
02:43: How this differs from email marketing
07:20: Making newsletters valuable
08:30: A person vs. a brand writing
12:00: Which brands should be on the platform
16:10: The days of the brand magazines
19:00: Not a place for AI
20:00: Brands we do and do not want to see on the platform
This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send an email to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Pop-Ups Pop Off: How to Make Your Experiential Event Effective
This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt …
Show notes
This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO.
00:00: Intro
01:30: Difference between a pop-up and a stunt
04:30: What is the point of a pop-up
08:30: Using social to tell the story of your pop-up
14:00: Are we at pop-up fatigue
16:20: What physical merch do people get
18:30: Pop-up or pop down: Beis carwash
22:40: The Real Real’s Canal Street installation
26:20: Bloom’s interactive pop-up
This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Dos and Don’ts of a Logo Refresh
This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses …
Show notes
This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.
00:00: Intro
02:00: Why do brands change their logos
04:40: Risks of changing logos
08:40: Levi’s World Cup logo change
12:50: Spotify’s disco ball
16:40: Mountain Dew
20:15: Gap’s 2009 rebrand fail
22:30: Hopping on the Taylor Swift brand
25:00: Brands being cringe in the comments
28:00: Which brands could use a logo update
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
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LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Creators in the C-Suite? Why It's Happening More Than You Think
This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual …
Show notes
This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team?
00:00: Intro
00:40: Examples of creators with C-suite titles
02:15: The difference between real and made up titles
04:00: Does the audience care if it’s a real job
08:15: Why is the title necessary
11:45: Not all execs are creators
14:00: How are the creators actually involved
16:45: Celebrities with special titles
18:40: The relationship creators have with brands
21:30: Authenticity of partnerships
22:20: The risks to consider
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Microdramas Are a Mega Trend
This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at …
Show notes
This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling.
00:00: Intro
02:35: Microdramas are inexpensive
05:10: Made for different platforms
11:40: Is the goal for completion or consumption
14:00: Brands as entertainment companies
16:50: Is it for every brand
21:00: How is AI being used for this purpose
This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Attention Marketers: You Are Trapped in an AI Bubble
This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong …
Show notes
This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach?
00:00: Intro
03:00: New poll reveals consumers’ annoyance with AI
06:20: Exploring the bubble
08:40: Is all AI just AI slop
10:15: Perception of AI ads
15:00: Brands avoiding AI are generating good will
16:50: Is it ok to use AI for idea generation
19:30: Being the first to use it vs using it well
20:00: REI ads on Meta’s platforms
22:00: Is AI actually efficient
23:00: Requirements to disclose AI use
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
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Affordability Marketing is Not for All Brands
This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a …
Show notes
This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal?
00:00: Intro
01:55: Food brands embracing affordability marketing
03:00: Non food brands doing the same
05:20: Risking a lack of genuine feelings
07:00: Can brands implement long-term strategies
08:50: Relative to your competitor strategy
13:00: Importance of rewards programs
16:00: Marketing in the k-shaped economy
18:20: How much should brands address affordability
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Culture, Community & Sports: America 250’s Key Campaigns
This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating …
Show notes
This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies.
00:00: Intro
02:45: How brands approached America 250
05:30: What do brands normally do for July 4
06:30: Brands celebrating their own anniversaries
10:15: How do global brands tap into this moment
13:00: Can brands look toward the future
15:30: Tapping into unity
17:00: Brands have to respond and create culture
19:10: Can a brand sit out America 250
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Cannes Lions 2026: The Biggest Takeaways & Trends
This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to …
Show notes
This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event.
00:00: Intro
01:50: Offline is the new online
04:50: Experiential at Cannes
06:40: Creators are the new A-listers
11:00: B2B marketers want to work with creators
12:35: Move over Millennials, it’s about Gen Z now
16:50: AI discussions at the festival
22:00: Winning campaigns
24:30: What we’d do differently next year
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Our Burning Questions for Cannes Lions 2026
This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will …
Show notes
This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers.
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
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Have a question for us? Send us an email or voice note to [email protected]
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Is a DEI Pullback Preventing a Pride Marketing Comeback?
This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at …
Show notes
This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations.
00:00: Intro
02:50: When did the Pride pullback begin
06:00: Brands need to be clear in their own values
09:00: How companies have shifted support in presence and financials
13:20: Pride merch collections
16:00: Appealing to Gen Z
19:00: Can Pride marketing make a comeback
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
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Have a question for us? Send us an email or voice note to [email protected]
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Catch The Bus (And Their Attention) With These Mobile Marketing Moves
This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are …
Show notes
This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact.
00:00: Intro
01:36: The DoorDash Knicks bus and popular NYC ads
03:40: Why the Museum of Sex ads are impactful
06:00: How do you measure if it’s working
08:15: Lessons from The Ordinary bus
13:45: An opportunity for product sampling
15:15: Honing in on cultural events
16:50: The S train in NYC and unique opportunities
21:40: What actually makes a good bus ad
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
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Have a question for us? Send us an email or voice note to [email protected]
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The World Cup’s Marketing Moment is Here
This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding …
Show notes
This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success.
00:00: Intro
02:30: The World cup brand at large
04:45: Global demographics and opportunities
08:30: Opportunities for creators
11:15: Unexpected brands getting in on the action
14:00: Benefits of US Women’s Soccer vs Men’s team
18:00: Local vs. international activations
22:40: What comes after the World Cup
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
How Online Brands Are Creating Offline Impact
This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC …
Show notes
This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers.
00:00: Intro
00:40: Pinterest wants you to touch grass
04:00: How Pinterest wants to differentiate itself from other social media sites
06:20: Pulling off a phone-free experience at Coachella
10:45: Logging off and doing hobbies is cool now
13:50: What does community engagement look like
21:15: Building goodwill at in-person events
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Who Are Upfronts Even For?
This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a …
Show notes
This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?
00:00: Intro
00:55: Main takeaways from upfronts week
06:50: Emphasis on live events and execs
09:25: The presence of creators
13:30: What are they really selling at upfronts?
16:45: Who is paying attention to upfronts?
18:40: How do you break news at these events
For more of our reporting:
https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message
https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
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Have a question for us? Send us an email or voice note to [email protected]
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
How Creators Are Redefining Brand Safety
Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead …
Show notes
Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators.
00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead
03:25: Brand safety redefined in the creator era
05:45: Brands going unhinged online
09:00: Creators taking executive titles at brands
14:00: How unhinged is too unhinged
18:30: Risks of creators and brand safety
21:25: Are brands willing to go all in on the joke
24:45: Knowing your audience on different platforms
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Devil Wears… Old Navy? Plus Big Tech Takes on the Met Gala
Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original …
Show notes
Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too.
00:00: Intro
03:40: Brands in The Devil Wears Prada 2
09:42: Difference from the first movie with brand involvement
11:50: Can Vogue afford to not get involved
14:30: The state of luxury brands, partnerships with Old Navy and Walmart
19:45: Met gala thoughts
This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Best Way to Activate Fandoms for Your Marketing
Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the …
Show notes
Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.
00:00: Intro
02:50: Heated Rivalry stars in steamy ads
11:12: The new It Boy
12:50: Fandom is organic marketing
16:45: The Quinn app stays winning
18:50: The beauty industry tapping into hot men
23:50: Sports and beauty marketing
24:50: Pros and cons of tapping into fandoms
This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
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Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Brands Gamble on Prediction Markets Marketing
Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so …
Show notes
Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.
00:00: Intro
02:53: An unlikely place for prediction markets to be
05:45: Their play into the entertainment world
08:50: Turning live TV into a social media experience
10:30: The risk element
14:05: How the brands are leaning into their value
16:10: A way to appeal to a new audience
19:50: The ethical question of it all
20:40: What happens next?
Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb
For more upcoming Marketing Brew events: https://www.marketingbrew.com/events
Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/
Watch Marketing Brew Weekly on YouTube:
https://www.youtube.com/@MarketingBrew
Follow Marketing Brew
Instagram: https://www.instagram.com/marketingbrew/
LinkedIn: https://www.linkedin.com/showcase/marketing-brew/
Have a question for us? Send us an email or voice note to [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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