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Pretty Busy
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Pretty Busy

NewEpisode 20: Talking Fast Fashion with Brett StanilandNovember 10, 2026 · 1 h 3 min
Episodes
39
Released
weekly
Latest episode
Nov 10, 2026

About the podcast

A podcast by founder of Odd Muse London, Aimee Smale.

Episodes 39

  1. Episode 20: Talking Fast Fashion with Brett Staniland

    1 h 3 min

    This week Aimee sits down with model, fashion sustainability expert, and Love Island alum Brett Staniland to talk all things fast fashion and how we can all practice more sustainable habits when it comes to …

    Show notes

    This week Aimee sits down with model, fashion sustainability expert, and Love Island alum Brett Staniland to talk all things fast fashion and how we can all practice more sustainable habits when it comes to shopping.



    Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. Episode 19: The Cost of Returns

    25 min

    For this week's solo episode Aimee talks all about the cost of returns and the returns process at Odd Muse. Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/ Learn more about your ad choices …

    Show notes

    For this week's solo episode Aimee talks all about the cost of returns and the returns process at Odd Muse.

    Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. Episode 18: Life Is The Occasion For Nana Acheampong

    35 min

    This week Aimee sits down with Nana Acheampong from Sheerluxe to talk all things styling, colour, and fashion. @prettybusypod @styledbynana Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. 100 Lives By Aimee Smale

    58 min

    On this week's vlog you meet Aimee's new puppy Louis, see BTS of busy work days at Odd Muse, photoshoots, and a team evening out. Pretty Busy, Lately | https://aimeesmalex.substack.com/ @prettybusypod | …

    Show notes

    On this week's vlog you meet Aimee's new puppy Louis, see BTS of busy work days at Odd Muse, photoshoots, and a team evening out.

    Pretty Busy, Lately | https://aimeesmalex.substack.com/

    @prettybusypod | Instagram

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. Episode 17: Winning America

    42 min

    On this week's solo episode, Aimee shares all the details on Odd Muse's plan for brand expansion the US - because Aimee believes that if you crack America, you crack the world! Pretty Busy, Lately | …

    Show notes

    On this week's solo episode, Aimee shares all the details on Odd Muse's plan for brand expansion the US - because Aimee believes that if you crack America, you crack the world!

    Pretty Busy, Lately | https://aimeesmalex.substack.com/

    @prettybusypod | Instagram

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. Episode 16: Power of Influencing with Lorna Luxe

    40 min

    This week, Aimee's friend Lorna Luxe joins Pretty Busy to talk all things content creation, community, and the power of influencing. Pretty Busy, Lately | https://aimeesmalex.substack.com/ Instagram …

    Show notes

    This week, Aimee's friend Lorna Luxe joins Pretty Busy to talk all things content creation, community, and the power of influencing.


    Pretty Busy, Lately | https://aimeesmalex.substack.com/

    Instagram:

    @prettybusypod

    @aimeesmalex

    @lorna


    Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. Episode 15: The Secret Behind Hiring

    30 min

    On today's solo episode, Aimee talks about the highs and lows of hiring as a business owner scaling from a startup to a global brand. Keeping pretty with the YSL Loveshine Lip Plumping Oil …

    Show notes

    On today's solo episode, Aimee talks about the highs and lows of hiring as a business owner scaling from a startup to a global brand.

    Keeping pretty with the YSL Loveshine Lip Plumping Oil: https://go.shopmy.us/p-90269178

    Keeping busy:

    Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/

    @prettybusypod | Instagram

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. Episode 14: Isobel Lorna Launches Agende

    41 min

    This week, influencer and new founder Isobel Lorna joins the pod to spill all the tea on her new brand Agende, and its successful first three weeks as the internet's favourite new planner! Pretty Busy, Lately | …

    Show notes

    This week, influencer and new founder Isobel Lorna joins the pod to spill all the tea on her new brand Agende, and its successful first three weeks as the internet's favourite new planner!


    Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/

    Pretty Buys IG |


    Learn more about your ad choices. Visit megaphone.fm/adchoices

  9. Pretty Busy Goes Away

    37 min

    In this week's vlog, Aimee takes you along on her trip to the Atlantis with Josh, and the carpet at the premiere of Mobland. Learn more about your ad choices. Visit megaphone.fm/adchoices

  10. Episode 13: The Road to £100 Million

    59 min

    Aimee shares insights into how Odd Muse plans to reach £100 million over the next few years without outside investment through community and product innovation. Learn more about your ad choices. Visit …

    Show notes

    Aimee shares insights into how Odd Muse plans to reach £100 million over the next few years without outside investment through community and product innovation.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  11. Episode 12: WTF Is Made In China?

    44 min

    Last week you got the vlog, this week you get the pod episode! Aimee reflects on her busy week in China and talks about how to choose your manufacturers wisely when starting and growing your business. Learn …

    Show notes

    Last week you got the vlog, this week you get the pod episode! Aimee reflects on her busy week in China and talks about how to choose your manufacturers wisely when starting and growing your business.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  12. My Trip To China

    45 min

    Aimee brings you a vlog from her trip to China last week, where she visited the Odd Muse office. You can expect to see behind the scenes of an Odd Muse collection launch, the process of approving designs, and …

    Show notes

    Aimee brings you a vlog from her trip to China last week, where she visited the Odd Muse office. You can expect to see behind the scenes of an Odd Muse collection launch, the process of approving designs, and even the exciting annual shopping trip!

    Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/Pretty Busy IG | https://www.instagram.com/prettybusypod/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  13. Episode 11: Chic Happens

    34 min

    This week, Aimee talks about launching the new Chic collection, and how it represents Odd Muse's mission to elevate and diversify its product offering. What's keeping Aimee pretty: Cream Luxe Blush by Sculpted …

    Show notes

    This week, Aimee talks about launching the new Chic collection, and how it represents Odd Muse's mission to elevate and diversify its product offering.

    What's keeping Aimee pretty:

    Cream Luxe Blush by Sculpted by Aimee | https://go.shopmy.us/p-80112646

    'In the Beauty Seat' Interview | https://www.youtube.com/watch?v=kWsmfYtVHdg

    Pretty Busy, Lately | https://aimeesmalex.substack.com/

    Pretty Busy IG | https://www.instagram.com/prettybusypod/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  14. Episode 10: Around the world and back again

    27 min

    This week, Aimee brings you a solo episode about ticking off bucket list items, opening up as a guest on her dream podcast, and finally starting to think about wedding planning. Pretty Busy, Lately | Substack …

    Show notes

    This week, Aimee brings you a solo episode about ticking off bucket list items, opening up as a guest on her dream podcast, and finally starting to think about wedding planning.


    Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  15. Episode 9: The Farron Clark Effect

    53 min

    This week Aimee sits down social media rising star and personal branding expert Farron Clark. Farron is the online big sister who will go into an important meeting and then tell us all about it. Aimee and …

    Show notes

    This week Aimee sits down social media rising star and personal branding expert Farron Clark. Farron is the online big sister who will go into an important meeting and then tell us all about it. Aimee and Farron discuss the 'Farron Clark Effect' and leaving an 9 to 5 to become a full time influencer.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  16. Episode 8: What If I Started Again?

    29 min

    This week Aimee sits down for a solo episode to talk about how starting a business would look today, 6 years on from staring Odd Muse. Learn more about your ad choices. Visit megaphone.fm/adchoices

  17. Episode 7: The New Era with Ben and Joe Gallagher

    47 min

    This week, Aimee sits down with Ben and Joe Gallagher, the founders of Luxe Collective, to speak about their new venture since being acquired by pre-owned luxury retail giant Fashionphile. Learn more about your …

    Show notes

    This week, Aimee sits down with Ben and Joe Gallagher, the founders of Luxe Collective, to speak about their new venture since being acquired by pre-owned luxury retail giant Fashionphile.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  18. Episode 6: Aimee in Paris

    30 min

    This week, Aimee brings you a solo episode reflecting on her trip to Paris with Isobel, as well as attending the Cannes Lions Festival for the first time. Learn more about your ad choices. Visit megaphone.fm/adchoices

  19. Episode 5: A New York Minute with Josh

    40 min

    Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to …

    Show notes

    Of course the first guest on Pretty Busy had to be Aimee's fiancé, Josh! This week Josh and Aimee reminisce on their year in New York, recounting a special collaboration with Bentley, their favourite places to eat around the city, and getting engaged...

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  20. Episode 4: Changing My Mind

    27 min

    Aimee sits down for another solo episode this week to open up about what she's changed her mind on this year. Learn more about your ad choices. Visit megaphone.fm/adchoices

  21. Episode 3: The Odd Muse Brand Book

    35 min

    Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book. Pretty Busy, Lately …

    Show notes

    Thank you for following along with Pretty Busy - we are only just getting started! In this episode Aimee discusses skincare, community, and unpacks secrets from the Odd Muse brand book.


    Pretty Busy, Lately https://aimeesmalex.substack.com/

    Follow Pretty Busy on IG https://www.instagram.com/p/DYzNy33I8Xs/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  22. Episode 2: Log Off A Little

    30 min

    Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding. Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/ Learn more about …

    Show notes

    Aimee talks about how her relationship with social media has changed, Substack articles, and her anxiety arout planning a wedding.


    Read 'Pretty Busy, Lately' https://aimeesmalex.substack.com/

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  23. Episode 1: Welcome to Pretty Busy

    26 min

    Aimee shares what she's been up to for the last 6 months during her podcast hiatus and launches an exciting new project. Learn more about your ad choices. Visit megaphone.fm/adchoices

  24. Solo: I'm Engaged

    23 min

    Aimee shares the exciting life update you've all been waiting for on this week's solo episode... Learn more about your ad choices. Visit megaphone.fm/adchoices

  25. Stefanie Sword-Williams: Make Yourself Noticeable

    59 min

    Entrepreneur, author and international public speaker Stefanie Sword-Williams sits down with Aimee to talk about her new book Career Comedown. Learn more about your ad choices. Visit megaphone.fm/adchoices

  26. Solo: New Year, New Aimee

    27 min

    Aimee sits down for a solo episode to reflect on business in 2025 and shares her plans for 2026! Learn more about your ad choices. Visit megaphone.fm/adchoices

  27. Marina Larroude: Founding Larroude

    46 min

    This week, Aimee sits down with founder of Larroude, Marina Larroude. Before founding Larroude, Marina was the former fashion director at Teen Vogue, and VP fashion director at Barneys New York. Marina shares …

    Show notes

    This week, Aimee sits down with founder of Larroude, Marina Larroude. Before founding Larroude, Marina was the former fashion director at Teen Vogue, and VP fashion director at Barneys New York. Marina shares how Larroude is on track to become a 9 figure business in under 5 years.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  28. Solo: Fear Is Your Fuel

    20 min

    Merry Christmas Eve! This week, PodMuse brings you a short solo episode as Aimee debriefs the last few weeks of Q4 and answers a couple of questions from the muses. Learn more about your ad choices. Visit …

    Show notes

    Merry Christmas Eve! This week, PodMuse brings you a short solo episode as Aimee debriefs the last few weeks of Q4 and answers a couple of questions from the muses.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  29. Ruthie Friedlander: You Are The Company You Keep

    1 h

    Aimee sits down with Ruthie Friedlander, NYC-based writer, editor, and founder of At Large Agency. Spanning almost two decades, Ruthie has spent much of her career at Chanel, The Row, In Style, and Elle …

    Show notes

    Aimee sits down with Ruthie Friedlander, NYC-based writer, editor, and founder of At Large Agency. Spanning almost two decades, Ruthie has spent much of her career at Chanel, The Row, In Style, and Elle Magazine. In this episode, Ruthie and Aimee talk about the nuance of confidence, the changing landscape of digital advertising, and how the inventory of your best work is a reflection of the company you keep.

    Learn more about your ad choices. Visit megaphone.fm/adchoices

  30. Abby Price: Founding Abbode

    52 min

    "Failure is not an option"; This week, Aimee sits down with Abby Price, founder of NYC-based custom embroidery brand Abbode. Learn more about your ad choices. Visit megaphone.fm/adchoices

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