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How to rethink AGI through multimodal systems

July 5, 2026 · 29 min

Show notes

In this episode of The Deep View Conversations, we sat down with Caroline Ingeborn, COO of Luma, an AI lab dedicated to omnimodal intelligence, to discuss where generalized physical AI could take us.


Rather than focusing only on video models, Luma takes an omnimodal, or multimodal, approach, creating models that understand text, video, images and audio. This, said Ingeborn, is because humans don't think in one modality.


These kinds of models have many potential use cases and could even help researchers achieve general intelligence. Luma's primary audience right now is the creative industries, such as entertainment, advertising and marketing. Ingeborn said she sees the technology as enhancing the creative experience rather than replacing creative professionals.


Topics covered include:

  • Where AI fits into creative workflows
  • The ethical lines of AI in creativity
  • Luma's mission towards generalized physical intelligence
  • Physical AI's potential impact on the labor market
  • The different approaches to building world models
  • The dangers of centralized power in physical AGI


If you're following the progress of world models, physical AI and robotics, and the use of AI in creative fields, then this episode offers a deeper look at how these technologies are being used today and the transformative impact they could have in the future.


Subscribe to Deep View Conversations for interviews with the leaders shaping the future of AI, business, and technology: tdv.transitor.fm


And don't forget to sign up for The Deep View daily newsletter. We don’t just cover AI, we decode it. In a world flooded with hype, we deliver sharp, no-nonsense insights to keep you ahead of the curve and help you put AI to work every day: subscribe.thedeepview.com


All episodes of The Deep View: Conversations

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