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What is a bad podcast?

June 30, 2026 · 5 min

Show notes

There are over 4.5 million podcasts in the world. Statistically, some of them have to be bad.

What makes a bad podcast? We asked five experienced podcasters, producers and editors to find out.


In this episode of Too Long Didn't Listen, five podcast creators share the biggest podcast mistakes they see time and time again. Some believe poor audio quality is enough to lose listeners instantly. Others argue that a lack of planning, structure and clear purpose is what really makes a podcast fail.


Not everyone agrees, though. One guest argues there isn't really such a thing as a bad podcast if you've found your audience. Another believes every successful podcast starts with knowing exactly who it's for. Whether you're starting your first podcast or looking to improve an existing show, these podcasting tips will help you avoid the most common mistakes.


Chapters:

00:00 - Intro

00:37 - Candace Wilson (Founder of Your Podcast Producer Limited)

01:20 - Elsie Escobar (Community Manager at Captivate)

02:33 - Adrian Bradley (Freelance Podcast Producer & Consultant)

03:03 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)

03:48 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)

04:29 - Outro


Guests:

Candace Wilson - Founder of Your Podcast Producer Limited: https://yourpodcastproducer.com/

Elsie Escobar - Community Manager at Captivate: https://www.linkedin.com/in/elsieescobar/

Adrian Bradley - Freelance Podcast Producer & Consultant: https://www.linkedin.com/in/adrian-bradley-5b8b1779/

Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices: https://4cvoices.com/

Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay: https://www.somesaymedia.com/


In This Episode:

What makes a bad podcast?

The biggest podcast mistakes to avoid

Why podcast audio quality matters

How planning and structure improve a podcast

Whether bad podcasts actually exist

How to grow a podcast by understanding your audience


About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.


Produced by Dubble Audio 👉 https://www.dubbleaudio.com/

Hosted by Josh Craggs.


Follow & Contact

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio


#podcasting #podcast #podcaster #podcasttips #podcastproduction #podcasteditor #contentcreator #contentmarketing #tldl

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