Too Long Didn’t Listen
- Episodes
- 9
- Released
- every two weeks
- Latest episode
- Aug 25, 2026
About the podcast
What is a podcast? How long should a podcast episode be? Is video podcasting worth it? Too Long Didn’t Listen is a podcast about podcasting that answers the biggest questions in the industry...quickly. Each episode asks one question. Five podcasters answer it in just 60 seconds each. We aim to cut through the LinkedIn debates, the rambling answers and curate trusted industry voices with their takes on the questions of the moment. Delivered to you in less time it takes to drink a coffee. If you're starting a podcast, growing one, or using podcasts as a marketing tool or just trying to work out what podcasting even is - give this a listen. Topics include: podcast tips, podcast growth, podcast marketing, starting a podcast, video podcasting
Episodes 9
There was only one way to end Season 1...
It’s the season finale. Please hold your applause. Or don’t. We could use it. For the final episode of season one, we’ve raided the TLDL archives, brought back some familiar faces and even snuck in a couple of …
Show notes
It’s the season finale. Please hold your applause. Or don’t. We could use it. For the final episode of season one, we’ve raided the TLDL archives, brought back some familiar faces and even snuck in a couple of new ones.
In this episode of Too Long Didn't Listen, we revisit some of the big questions from across the series. Saskhia Menendez explains why podcasting can still provide a space for honest, human conversations. Abi McNeil looks at why brands should think about podcasts as an extension of the communities they already have. Candace Wilson explains why every good podcast needs a clear north star.
Then Doug Downs tackles one of the most common problems he sees with new podcasters: making the show they want to make without thinking enough about the journey their listener is actually on.
And because it’s the finale, Josh gets one last recommendation in with Redemption Man, an audio documentary from Christopher Mitchell about the mysterious man who spent decades carrying a large white cross through West London before disappearing.
That’s season one done. Will there be a season two? We haven’t actually decided yet. So if you’d like us back, let us know. If you think we should go away forever, you can technically let us know that too.
Chapters:
00:00 - Intro
00:48 - Saskhia Menendez (Podcast Host, Innovator & Artist)
01:42 - Abi McNeil (Podcast Producer)
02:26 - Candace Wilson (Podcast Producer)
03:04 - Doug Downs (Founder of Stories and Strategies Podcast)
04:28 - A Podcast We Should All Listen To: Redemption Man
05:03 - Season One Outro
05:57 - Too Long Didn't Listen
Guests:
Saskhia Menendez - Podcast Host, Innovator & Artist
Candace Wilson - Podcast Producer
Doug Downs - Founder of Stories and Strategies Podcast
Podcast Recommended:
Redemption Man - Christopher Mitchell
In This Episode:
What podcasts can offer that other content can’t
Why brands should use podcasts to build on existing communities
What makes a good podcast
Why every podcast needs a clear north star
One of the most common mistakes new podcasters make
Why understanding your listener matters
How a real estate podcast succeeded by not talking about real estate
One final podcast recommendation
Whether Too Long Didn't Listen should come back for season two
About The Show:
Too Long Didn't Listen is a short-form podcast where podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.
Produced by Dubble Audio:
https://www.dubbleaudio.com/
Hosted by Josh Craggs.
Follow & Contact:
Instagram - Dubble Audio:
https://www.instagram.com/dubbleaudio/
Instagram - Too Long Didn't Listen:
https://www.instagram.com/tldlshow/
LinkedIn - Dubble Audio:
https://www.linkedin.com/company/dubble-audio/
Some podcasts YOU should listen to...
Need a new podcast? Excellent. Because apparently there weren’t enough already.We asked five podcasters and producers to recommend a podcast they think we should all listen to. And, to be fair, they came back …
Show notes
Need a new podcast? Excellent. Because apparently there weren’t enough already.
We asked five podcasters and producers to recommend a podcast they think we should all listen to. And, to be fair, they came back with some very good answers.
In this episode of Too Long Didn't Listen, our guests raid their podcast libraries for the shows they genuinely love. There’s comedy from Faking Adulthood, meticulously crafted audio in WNYC’s 10 Things That Scare Me, investigations from Tortoise, true crime, history and some essential listening for anyone who actually makes podcasts for a living.
Some guests followed the brief and picked one. Others interpreted “a podcast” more as a starting point. We’re not complaining. It means more recommendations for you.
So, if you’ve finished your current podcast and are now staring blankly at your app waiting for something to happen, here you go.
Chapters:
00:00 - Intro
00:52 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)
01:23 - Salman Ahad Khan (Executive Producer of More Muslim)
02:09 - Dee Safieh (Writer & Host of Switchblade Sisters Social Club & Britain Palestine Project)
02:53 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)
03:44 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)
03:56 - Outro
Guests:
Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices
Salman Ahad Khan - Executive Producer of More Muslim
Dee Safieh - Writer & Host of Switchblade Sisters Social Club & Britain Palestine Project
Katie Stokes - Host of Floating Space & Freelance Audio Producer
Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay
Podcasts Recommended:
Faking Adulthood with Rita B
https://podcasts.apple.com/gb/podcast/faking-adulthood/id1725725778
10 Things That Scare Me - WNYC
https://www.wnycstudios.org/podcasts/10-things-scare-me
Switchblade Sisters Social Club
https://podcasts.apple.com/gb/podcast/switchblade-sisters-social-club/id1700711556
Britain Palestine Project
https://britainpalestineproject.org/
Empire - William Dalrymple & Anita Anand
https://podcasts.apple.com/gb/podcast/empire/id1639561921
Murder Most Irish
https://podcasts.apple.com/gb/podcast/murder-most-irish/id1516362673
Search Engine - PJ Vogt
https://www.searchengine.show/
Who Trolled Amber? - Tortoise Investigates
https://podcasts.apple.com/gb/podcast/who-trolled-amber/id1745882010
Creation Myth
https://www.cbc.ca/listen/cbc-podcasts/2065-creation-myth
Shameless
https://shamelessmediaco.com/podcast/shameless/
Sound School with Rob Rosenthal – Transom
https://transom.org/topics/sound-school/
In This Episode:
Podcast recommendations from people who make podcasts
Comedy, true crime, history and investigative podcast recommendations
Great examples of podcast storytelling and sound design
Podcasts that might change how you see the internet
Essential listening for podcast producers
About The Show:
Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.
Produced by Dubble Audio:
Hosted by Josh Craggs.
Follow & Contact:
Instagram - Dubble Audio:
https://www.instagram.com/dubbleaudio/
Instagram - Too Long Didn't Listen:
https://www.instagram.com/tldlshow/
LinkedIn - Dubble Audio:
Does your podcast need video?
Do podcasts need video? The internet has an opinion.We asked five podcasters, producers and editors whether video is essential for podcast success, or whether audio is still enough.In this episode of Too Long …
Show notes
Do podcasts need video? The internet has an opinion.
We asked five podcasters, producers and editors whether video is essential for podcast success, or whether audio is still enough.
In this episode of Too Long Didn't Listen, five podcast creators share their take on one of podcasting's biggest debates. Some believe video is invaluable for discoverability and social media. Others argue it should only exist when it genuinely improves the experience, not because an algorithm says so.
Not everyone agrees, though. One guest compares podcast video to a music video: great when it adds something, unnecessary when it doesn't. Another reminds us that many podcast listeners are driving, cooking or cleaning, making audio the format that matters most. Whether you're launching your first show or deciding if video is worth the investment, this episode will help you make the right decision for your podcast.
Chapters:
00:00 - Intro
00:35 - Abi McNeil (Podcast Producer)
01:27 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)
02:34 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)
03:57 - Adrian Bradley (Freelance Podcast Producer & Consultant)
04:26 - Candace Wilson (Founder of Your Podcast Producer Limited)
05:17 - Outro
Guests:
Kevyah Cardoso – Narrative Podcast Producer & Director at SomeSay
Katie Stokes – Host of Floating Space & Freelance Audio Producer
Adrian Bradley – Freelance Podcast Producer & Consultant https://www.linkedin.com/in/adrian-bradley-5b8b1779/
Candace Wilson – Founder of Your Podcast Producer Limited
In This Episode:
- Does a podcast really need video?
- When video helps podcast discoverability
- Why social clips matter more than full video episodes
- The extra cost and work involved in video podcasts
- When audio is still the better format
- How to decide if video is right for your audience
About The Show:
Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.
Produced by Dubble Audio: https://www.dubbleaudio.com/
Hosted by Josh Craggs.
Follow & Contact
Instagram: @dubbleaudio @toolongdidntlisten
LinkedIn: Dubble Audio
How long should a podcast be?
How long should a podcast be? 20 minutes? 45 minutes? Three hours and a sincere apology to your editor?FOLLOW TLDL: https://tldl.dubbleaudio.com/showWhat is the ideal podcast length? We asked five experienced …
Show notes
How long should a podcast be? 20 minutes? 45 minutes? Three hours and a sincere apology to your editor?
FOLLOW TLDL: https://tldl.dubbleaudio.com/show
What is the ideal podcast length? We asked five experienced podcasters and producers to find out.
In this episode of Too Long Didn't Listen, five podcast creators share their advice on how long a podcast episode should be. Some prefer podcasts between 30 and 45 minutes because they fit naturally into commutes, exercise and everyday routines. Others argue that aiming for a specific episode length misses the point entirely.
Instead, podcast length should be determined by your audience, your content and whether the episode is still interesting. One guest argues that every minute should earn its place, while another warns against adding filler just to reach an arbitrary runtime. From audience retention and listener habits to production capacity and editing costs, this episode explores how to find the right podcast length for your show.
Chapters:
00:00 - Intro
00:37 - Katie Stokes
01:36 - Dee Safieh
02:27 - Adrian Bradley (Freelance Podcast Producer & Consultant)
02:56 - Elsie Escobar (Community Manager at Captivate)
03:52 - Candace Wilson (Founder of Your Podcast Producer Limited)
04:51 - Outro
Guests:
Katie Stokes - Host of Floating Space & Freelance Audio Producer
Dee Safieh - Writer & host of Switchblade Sisters Social Club
Adrian Bradley - Freelance Podcast Producer & Consultant
Elsie Escobar - Community Manager at Captivate
Candace Wilson - Founder of Your Podcast Producer Limited
In This Episode:
How long should a podcast be?
What is the ideal podcast episode length?
Why podcast length should depend on your audience
How audience retention can help determine episode length
Why you shouldn't add filler to make a podcast longer
When to cut a podcast episode shorter
How podcast length affects production and editing costs
Why sustainable podcast production matters
About The Show:
Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.
Produced by Dubble Audio 👉 https://www.dubbleaudio.com/
Hosted by Josh Craggs.
Follow & Contact
Instagram: @dubbleaudio @toolongdidntlisten
LinkedIn: Dubble Audio
#podcasting #podcast #podcaster #podcasttips #podcastproduction #podcasteditor #podcastlength #contentcreator #contentmarketing #tldl
What is a bad podcast?
There are over 4.5 million podcasts in the world. Statistically, some of them have to be bad.What makes a bad podcast? We asked five experienced podcasters, producers and editors to find out.In this episode of …
Show notes
There are over 4.5 million podcasts in the world. Statistically, some of them have to be bad.
What makes a bad podcast? We asked five experienced podcasters, producers and editors to find out.
In this episode of Too Long Didn't Listen, five podcast creators share the biggest podcast mistakes they see time and time again. Some believe poor audio quality is enough to lose listeners instantly. Others argue that a lack of planning, structure and clear purpose is what really makes a podcast fail.
Not everyone agrees, though. One guest argues there isn't really such a thing as a bad podcast if you've found your audience. Another believes every successful podcast starts with knowing exactly who it's for. Whether you're starting your first podcast or looking to improve an existing show, these podcasting tips will help you avoid the most common mistakes.
Chapters:
00:00 - Intro
00:37 - Candace Wilson (Founder of Your Podcast Producer Limited)
01:20 - Elsie Escobar (Community Manager at Captivate)
02:33 - Adrian Bradley (Freelance Podcast Producer & Consultant)
03:03 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)
03:48 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)
04:29 - Outro
Guests:
Candace Wilson - Founder of Your Podcast Producer Limited: https://yourpodcastproducer.com/
Elsie Escobar - Community Manager at Captivate: https://www.linkedin.com/in/elsieescobar/
Adrian Bradley - Freelance Podcast Producer & Consultant: https://www.linkedin.com/in/adrian-bradley-5b8b1779/
Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices: https://4cvoices.com/
Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay: https://www.somesaymedia.com/
In This Episode:
What makes a bad podcast?
The biggest podcast mistakes to avoid
Why podcast audio quality matters
How planning and structure improve a podcast
Whether bad podcasts actually exist
How to grow a podcast by understanding your audience
About The Show:
Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.
Produced by Dubble Audio 👉 https://www.dubbleaudio.com/
Hosted by Josh Craggs.
Follow & Contact
Instagram: @dubbleaudio @toolongdidntlisten
LinkedIn: Dubble Audio
#podcasting #podcast #podcaster #podcasttips #podcastproduction #podcasteditor #contentcreator #contentmarketing #tldl
What makes a good podcast?
What makes a good podcast? Ask five podcasters and you'll get five different answers.In this episode of Too Long Didn't Listen, five podcasters break down the ingredients they think matter most. Some argue it …
Show notes
What makes a good podcast? Ask five podcasters and you'll get five different answers.
In this episode of Too Long Didn't Listen, five podcasters break down the ingredients they think matter most. Some argue it starts with knowing exactly who your audience is. Others think structure, personality and consistency are what keep listeners coming back.
One guest makes the case that the secret weapon behind great podcasts isn't the host or the sound design - it's the editor. Another believes the best shows find ways to surprise and delight their audience through innovative formats and storytelling. Across the board, though, there's one theme that keeps coming up: great podcasts know why they exist and who they're for.
Chapters:
00:00 - Intro
00:39 - Elsie Escobar (Community Manager at Captivate)
01:52 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)
03:03 - Salman Ahad Khan (Executive Producer of More Muslim)
04:07 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)
05:07 - Abi McNeil (Podcast Producer)
06:00 - Outro
Guests:
Elsie Escobar - Community Manager at Captivate
Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices
Salman Ahad Khan - Executive Producer of More Muslim
Katie Stokes - Host of Floating Space & Freelance Audio Producer
In This Episode:
• Why audience matters more than downloads
• The importance of structure and consistency
• What makes listeners trust a host
• Why great editors are podcasting's secret weapon
• How to create a podcast with personality
• Ways to surprise and delight your audience
About The Show:
Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each.
Produced by Dubble Audio
Hosted by Josh Craggs.
Follow & Contact:
Instagram: @dubbleaudio @toolongdidntlisten
LinkedIn: Dubble Audio
Why start a podcast in 2026?
Should you start a podcast in 2026? Some people think podcasting is oversaturated. Others think that's nonsense.In this episode of Too Long Didn't Listen, five podcasters explain why they'd still recommend …
Show notes
Should you start a podcast in 2026? Some people think podcasting is oversaturated. Others think that's nonsense.
In this episode of Too Long Didn't Listen, five podcasters explain why they'd still recommend starting a podcast in 2026.
One guest says podcasts are one of the best ways to build connection and community. Another argues most people should think a lot harder about format before hitting record. One says podcasting can become a content engine for your business. Another says don't even bother unless you've actually got the time for it. So yeah. A fairly balanced conversation.
Chapters:
00:00 - Intro
00:28 - Candace Wilson (Founder of Your Podcast Producer Limited)
01:16 - Chris Stone (Founder of Podcast Crew)
02:35 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)
03:34 - Dee Safieh (Writer & host of Switchblade Sisters Social Club)
04:23 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)
05:25 - Outro
Guests:
Candace Wilson - Founder of Your Podcast Producer Limited
Chris Stone - Founder of Podcast Crew
Kevyah Cardoso - Narrative Podcast Producer & Director at SomeSay
Dee Safieh - Writer & host of Switchblade Sisters Social Club
Katie Stokes - Host of Floating Space & Freelance Audio Producer
In This Episode:
• Is podcasting oversaturated?
• Why format matters before you hit record
• The reality of podcast growth and monetisation
• How podcasts can become a content engine
• Why you probably don't need video to start
• Why podcasting still feels accessible in 2026
About The Show:
Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each.
Produced by Dubble Audio
Hosted by Josh Craggs.
Follow & Contact:
Instagram: @dubbleaudio @toolongdidntlisten
LinkedIn: Dubble Audio
Chapters
Loading chapters …
What Is A Podcast? 5 Podcasters Answer
What actually is a podcast? Sounds like a simple question. But it seems there’s no simple answer.In episode one of Too Long Didn't Listen, we asked five podcasters to define podcasting in 60 seconds or less …
Show notes
What actually is a podcast? Sounds like a simple question. But it seems there’s no simple answer.
In episode one of Too Long Didn't Listen, we asked five podcasters to define podcasting in 60 seconds or less. The result is a mix of perspectives on storytelling, connection, creativity, video, audio and why podcasting feels different from every other medium online.
Some see podcasts as an evolving media that can live across audio, video and live experiences. Others focus on intimacy, passion and the power of telling stories through sound alone.
Chapters
00:00 - Intro
00:33 - Thuy Dong (Junior Producer at Dream Jobs of the Future)
01:33 - Dee Safieh (Writer & host of Switchblade Sisters Social Club)
02:36 - Adam Batty (Producer of MF DOOM: Long Island to Leeds)
03:41 - Kevyah Cardoso (Narrative podcast producer and Director at SomeSay)
04:48 - Em (Host of Verbal Diorama)
05:57 - Outro
Guests
- Thuy Dong - Junior Producer at Jimmy's Jobs of the Future
- Dee Safieh - Writer and host of Switchblade Sisters Social Club
- Adam Batty - Producer of MF DOOM: Long Island to Leeds
- Kevyah Cardoso - Narrative podcast producer and Director at SomeSay
- Em - Host of Verbal Diorama
In This Episode
- Whether video podcasts are still podcasts
- Why podcasting feels more personal than other media
- Why podcasting remains such an accessible medium
- The difference between content and storytelling
- Have Netflix changed the podcast definition?
- Why podcasting keeps evolving
Mentioned In This Episode
- Switchblade Sisters Social Club
- MF DOOM: Long Island to Leeds
- Vine: Six Seconds That Changed the World
- Verbal Diorama
- Buffy the Vampire Slayer
About The Show
Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each.
Hosted by Josh Craggs.
Follow & Contact
Instagram: https://www.instagram.com/tldlshow
YouTube: https://www.youtube.com/@TooLongDidntListenShow
If you enjoyed this episode (or found it useful) then consider sending it to a podcasting friend (as they’ll likely enjoy it more!).
5 Podcasters. One Question. 60 Seconds Each. | TLDL Trailer
What is a podcast? How long should a podcast be? And is video podcasting worth it?Podcasting is either having an identity crisis or doing better than ever. Depends who you ask.Too Long Didn’t Listen aims to cut …
Show notes
What is a podcast? How long should a podcast be? And is video podcasting worth it?
Podcasting is either having an identity crisis or doing better than ever. Depends who you ask.
Too Long Didn’t Listen aims to cut through the noise.
Inspired by the host’s own experience of trying to develop his own podcasting skills and wading through more arguments on LinkedIn than useful resources - this series curates trusted industry voices and gets their takes on the questions of the moment. It’s a podcast about podcasts and the people who love and make them (meta, we know). Now, they are answering the questions the industry can’t agree on..
Series 1 guests include: Kevyah Cardoso, Chris Stone, Thuy Dong, Katie Stokes, Em McGowan, Adam Batty, Candace Wilson, Dee Safieh, Saskhia Menendez, Salman Ahad Khan, Adrian Bradley, Abi McNeil, Elsie Escobar, Sefa Nkyi
Start with Episode 1: What Is A Podcast?
If you're starting a podcast, growing one, or using podcasts as a marketing tool this is for you.
Topics include: podcast tips, podcast growth, podcast marketing, starting a podcast, video podcasting.
Follow Too Long Didn’t Listen for quick answers to the biggest questions in podcasting.
Produced by Dubble Audio
www.dubbleaudio.com
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