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What makes a good podcast?

June 15, 2026 · 7 min

Show notes

What makes a good podcast? Ask five podcasters and you'll get five different answers.


In this episode of Too Long Didn't Listen, five podcasters break down the ingredients they think matter most. Some argue it starts with knowing exactly who your audience is. Others think structure, personality and consistency are what keep listeners coming back.

One guest makes the case that the secret weapon behind great podcasts isn't the host or the sound design - it's the editor. Another believes the best shows find ways to surprise and delight their audience through innovative formats and storytelling. Across the board, though, there's one theme that keeps coming up: great podcasts know why they exist and who they're for.


Chapters:

00:00 - Intro

00:39 - Elsie Escobar (Community Manager at Captivate)

01:52 - Sefa Nkyi (Podcast Executive Producer & Founder of 4C Voices)

03:03 - Salman Ahad Khan (Executive Producer of More Muslim)

04:07 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)

05:07 - Abi McNeil (Podcast Producer)

06:00 - Outro


Guests:

Elsie Escobar - Community Manager at Captivate

Sefa Nkyi - Podcast Executive Producer & Founder of 4C Voices

Salman Ahad Khan - Executive Producer of More Muslim

Katie Stokes - Host of Floating Space & Freelance Audio Producer

Abi McNeil - Podcast Producer


In This Episode:

• Why audience matters more than downloads

• The importance of structure and consistency

• What makes listeners trust a host

• Why great editors are podcasting's secret weapon

• How to create a podcast with personality

• Ways to surprise and delight your audience


About The Show:

Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each.

Produced by Dubble Audio

Hosted by Josh Craggs.


Follow & Contact:

Instagram: @dubbleaudio @toolongdidntlisten

LinkedIn: Dubble Audio

All episodes of Too Long Didn’t Listen

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