Radio Ultra

Radio Ultra from Bulgaria positions itself with a clear focus on popular music from the Balkan region. The program is dedicated primarily to the genre Pop-Folk, supplemented by specific styles from the neighboring countries. In addition to current Bulgarian music, listeners regularly find productions from Serbia, Greece, Romania and North Macedonia in the broadcast schedule. Another fixed component is traditional folklore, which rounds off the station’s musical spectrum. The station’s portal also provides insights into the scene of regional music stars, with the editorial offering going beyond pure audio content and encompassing news from the regional entertainment industry.

A central element in the daily broadcast schedule is the interactive greeting program. Through this format, listeners have the opportunity to send personal messages and influence the music selection. This offering is complemented by formats such as DJ parties, which structure the program. The station’s orientation reflects the prevailing trends of the Bulgarian music market, which is evident both in the playlist and in the editorial reporting on actors from the Pop-Folk sector. Thus, the station functions as a platform that specifically connects local listening habits with the current musical currents of the Balkan region.