West FM

The Scottish station Clyde 1 (Ayrshire), frequently known by its historical name West FM, focuses on a mix of current pop hits and well-known classics from past decades. The station, part of Bauer Media Group, serves the Ayrshire region with a programme that includes music as well as local news and reports. Topics such as traffic updates, regional police reports, or sports news, for example about football club Kilmarnock FC, are a regular part of the local editorial work.

The daily programme is presented by hosts such as Bowie at Breakfast, Garry Spence or Callum Gallacher, who lead shows like the “Hits Party”. In addition to music, the station regularly features competitions, for example under the title “Make Me A Winner”. The programme can also be streamed beyond the local area via the digital platform Rayo. The station’s approach aims to reach its audience in their everyday lives through a combination of music, local reporting, and interactive elements.