Red Radio

Red Radio from Serbia focuses its program on current dance productions as well as electronic music. The station operates as part of the Red Portal media house and, with its musical focus, primarily targets a younger audience. Broadcasting mainly takes place via digital channels, making the station receivable throughout Serbia and beyond as an online stream.

The editorial orientation of Red Radio largely avoids classic spoken contributions and instead relies on a continuous sequence of dance tracks and modern beats. As part of Red’s broader media offering, which besides the radio program also operates a digital platform for lifestyle and entertainment content, the station serves as a musical accompaniment for the networked, digitally savvy target audience in the Serbian region. Red Radio sees itself as part of a cross-media concept that links various entertainment channels together.