DASDING vom hr

DASDING is the young radio program of the Südwestrundfunk (SWR), which primarily targets a young audience in Baden-Württemberg, Rhineland-Palatinate, Hesse and Saarland. The station positions itself with a musical spectrum ranging from hip-hop and electronic beats to current chart hits and new discoveries. A fixed part of the programming is the DASDING Good Morningshow, which kicks off the broadcast day early in the morning. In addition to classic radio operations, the station produces an extensive range of podcasts, including formats such as aniDEEP, which deal with pop culture and personal topics.

The editorial orientation is reflected in a close integration with social media such as TikTok, in order to contextualize current trends and viral phenomena for the listenership. Beyond classic FM distribution, the station strongly relies on digital avenues, such as its own app and access to playlists. Organizationally, the program is firmly embedded in the structures of public broadcasting, with regional news for Hesse and Saarland also being a fixed part of the broadcasting mandate.