DASDING vom SR

DASDING is the young radio programme of Südwestrundfunk (SWR), targeting a young audience in Baden-Württemberg, Rhineland-Palatinate, Hesse, and Saarland. The station positions itself as a multimedia platform that goes beyond classic FM frequencies and places a strong emphasis on digital distribution channels. Musically, the programme focuses on a mix of Pop, Hip-Hop, and electronic music, complemented by current charts and new releases. A central component is the Good Morningshow, which deliberately picks up regional topics from its broadcast areas and is designed to be interactive.

Beyond its linear radio programme, DASDING produces an extensive portfolio of video podcasts covering topics from pop culture and everyday digital life. Examples include the format aniDEEP, which deals with anime content, and the podcast tntea, in which reality TV and personal experiences are discussed. In addition, the station maintains presences on platforms such as TikTok and YouTube to prepare and contextualise trends for its young target audience. Through this approach, the station serves as a bridge between classic broadcasting and digital media formats.