laut.fm – vivamtvpop

The station laut.fm – vivamtvpop is part of the German webradio project laut.fm and thematically draws on the aesthetics and music culture of the former television channels VIVA and MTV. Musically, the pop programming focuses on a mix of cross-genre tracks that also includes dance, rap and defining hits from the nineties and two-thousands. The station specifically caters to listeners who are looking for a nostalgic selection of music in the style of the music television era of that time.

The offering is embedded in a larger digital network centred on the theme of VIVA and MTV memories, which, alongside streams such as VIVA/MTV-Dance and VIVA/MTV-RAP, also includes AI-supported radio formats. Via platforms such as TikTok, Instagram and Facebook, the station is closely connected with an online community that actively works to preserve the memory of the music channels’ past. Access is purely digital, as a web stream via the laut.fm infrastructure.